Boeing invests over a billion dollars a year on research and development, and
they have a broad portfolio of over 6,000 patents. Many of these technologies
have applications outside of Boeing's core business area. One of these technologies
is the application of MEMS technology to the precision alignment of optical
fibers.
Boeing engaged Quid Technologies to implement an IP Marketing program for Boeing's
Micro-Electro-Mechanical System (MEMS) for fiber optic alignment.
A global audience of licensing and business development executives across multiple
industries including telecommunications and optics.
Over the course of an 8 week development cycle, Quid produced a compelling and
comprehensive communications package based on the
IP Marketing Methodology.
Quid's licensing experts worked closely with Boeing's licensing executives to
research, develop and articulate the direct financial benefits of the licensing
opportunity.
Quid's technical writers and scientific visualization experts worked closely
with Boeing's R&D personnel to comprehend and communicate the technology being
licensed.
The result was a fully integrated communications package (print, CD, web) that
clearly communicated the IP asset being marketed from both a business and technology
perspective.
