National Starch & Chemical Company, a member of the ICI Group, is a global
leader in supplying specialty adhesives to the corrugated board industry. Their
product line maintains a strong competitive advantage resulting from the use
of proprietary starch technology. Field representatives traditionally attended
a three day learning seminar that focused on the technology fundamentals underlying
National Starch's corrugating specialty adhesives.
National Starch engaged Quid Technologies to implement an eLearning module that
communicated the technology fundamentals underlying National Starch's corrugating
specialty adhesives.
Global field representatives within National Starch.
Over the course of a 12 week development cycle, Quid produced a compelling and
comprehensive eLearning module that communicated the technology fundamentals
underlying National Starch's corrugating specialty adhesives based on the
Learning
Methodology.
Quid's technical writers and scientific visualization experts worked closely
with National Starch's R&D personnel to comprehend and communicate this technology
intensive information.
The result was a compelling communications package that clearly articulated
the technology fundamentals.
