FMC's Biopolymer Division developed LustreClear, a breakthrough tablet coating
system based on the unique combination of microcrystalline cellulose, and carrageenan,
a natural hydrocolloid.
FMC Biopolymer engaged Quid Technologies to implement a Product Marketing program
for the LustreClear product launch.
A global audience of pharmaceutical engineers and formulators.
Over the course of a 10 week development cycle, Quid produced a compelling and
comprehensive communications package based on the
Product
Marketing Methodology.
Quid's marketing experts worked closely with FMC's marketing team to forge a
strong link between LustreClear's breakthrough technology and the resulting
customer benefits.
Quid's technical writers and scientific visualization experts worked closely
with FMC's R&D personnel to comprehend and communicate the technology behind
LustreClear.
The result was an integrated, compelling communications package that clearly
positioned LustreClear as a differentiated product built on proprietary, breakthrough
technology.
