What is Earned Media and How Does a Business Use It?

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the days of social media, press releases were one of the primary methods of generating earned media. Nowadays, social media users like, comment, and share posts about brands and products to their hearts’ content, making earned media a goldmine for brand traction.

But before we get too far ahead of ourselves – what is earned media, and how does a business use it? Starting with an earned media definition, we’ll break down the topic with a focus on:

• Earned media definition
• Measuring your earned media
• Generating earned media

Here are a few earned media statistics we uncovered that shed light on this critical resource for brand traction:

• Generating earned media is essential since 92% of consumers trust a user’s experience related on social media more than they trust a brand’s advertising efforts.
• 63% of adults habitually talk about a brand’s products and services online. 81% of social media users read and consider what others have to say about a brand and its products.
• Leads generated through earned media outperform paid media leads by 10 – 15%.

With that, let’s dive into an earned media definition and how brands can benefit.

Now that you have a solid earned media definition under your belt, along with the ways it can help your brand, there’s no reason not to grow your engagement. If you’d like to see what a personalized approach looks like, be sure to reach out for a demo – we’d be happy to get you on your way!