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What Are Consumer Insights and How Do You Gather Them?

Direct consumer insights reveal your audience's genuine concerns, preferences, and shifting ...

Your Complete Guide to Staying Ahead of the Curve with Trend Analysis

The rise of digital platforms has amplified consumers’ voices and increased their influencemore ...

Protect Your Brand's Reputation with These Brand Monitoring Tips

Brand monitoring is essential for protecting and nurturing a brand’s reputation in today’s ...

Trend Analysis Reveals What's Hot This Halloween

As the air cools and the days grow shorter, this Halloween is set to bring a blend of classic ...

Big Data London: From Data Products to AI Governance—Quid in Action

The future of data strategy isn't just about collecting more data—it's about making it actionable, ...

Understanding Business Analytics and the Tools Used

“Big Data is the key to success” is a common refrain across many sectors of the modern economy. ...

The Importance of Understanding Consumer Behavior

No matter which industry you’re in, having a solid grasp on consumer behavior is crucial for ...

How to Leverage Market Intelligence Data

One of the most important resources for enterprise organizations seeking a competitive edge is ...

What Is Competitive Intelligence and How Do You Leverage It?

Are your competitors gaining an edge over your business? As technology and consumer preferences ...

A Complete Guide to Business Intelligence | Market Intelligence

Imagine an inventory manager at a global retail company; let’s call her Sophia. Sophia’s company ...