Top 15 Customer Intelligence Tools

Customer intelligence (CI) keeps your business moving forward, protects your brand health, and...

How Trend Analysis Works in Marketing

What Is Social Media Analytics & Why Is It Important?

Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted...

Definition and Examples of Market Intelligence

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years...

The Complete Consumer Behavior Analysis Guide

Consumers are still buying, even with inflation challenges–the juice just needs to be worth the...

Market Research vs. Market Analysis: Understanding the Difference

It’s easy to see why market research and analysis are often conflated. Both equip decision makers...

10 Types of Market Research To Power Your Marketing

There are many types of market research available to brands – and some are more effective than...

Traditional Market Research vs. Modern Strategies

Decision-making in business is fraught with uncertainties. Through market research, companies...

New Product Development Research: What It Is, Stages, and Examples

Are you thinking of bringing a new product to the market this year? Congratulations, yours will be...

10 Top Market Research Trends in 2023

What worked yesterday in your market research strategy won’t work today. The world is evolving and...