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  • Top 15 Customer Intelligence Tools

    Customer intelligence (CI) keeps your business moving forward, protects your brand health, and...

  • How Trend Analysis Works in Marketing

  • What Is Social Media Analytics & Why Is It Important?

    Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted...

  • Definition and Examples of Market Intelligence

    What is market intelligence? It’s a term that you’ve likely heard many times in the last few years...

  • The Complete Consumer Behavior Analysis Guide

    Consumers are still buying, even with inflation challenges–the juice just needs to be worth the...

  • Market Research vs. Market Analysis: Understanding the Difference

    It’s easy to see why market research and analysis are often conflated. Both equip decision makers...

  • 10 Types of Market Research To Power Your Marketing

    There are many types of market research available to brands – and some are more effective than...

  • Traditional Market Research vs. Modern Strategies

    Decision-making in business is fraught with uncertainties. Through market research, companies...

  • New Product Development Research: What It Is, Stages, and Examples

    Are you thinking of bringing a new product to the market this year? Congratulations, yours will be...

  • 10 Top Market Research Trends in 2023

    What worked yesterday in your market research strategy won’t work today. The world is evolving and...