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Top 15 Customer Intelligence Tools
Customer intelligence (CI) keeps your business moving forward, protects your brand health, and...
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How Trend Analysis Works in Marketing
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What Is Social Media Analytics & Why Is It Important?
Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted...
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Definition and Examples of Market Intelligence
What is market intelligence? It’s a term that you’ve likely heard many times in the last few years...
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The Complete Consumer Behavior Analysis Guide
Consumers are still buying, even with inflation challenges–the juice just needs to be worth the...
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Market Research vs. Market Analysis: Understanding the Difference
It’s easy to see why market research and analysis are often conflated. Both equip decision makers...
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10 Types of Market Research To Power Your Marketing
There are many types of market research available to brands – and some are more effective than...
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Traditional Market Research vs. Modern Strategies
Decision-making in business is fraught with uncertainties. Through market research, companies...
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New Product Development Research: What It Is, Stages, and Examples
Are you thinking of bringing a new product to the market this year? Congratulations, yours will be...
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10 Top Market Research Trends in 2023
What worked yesterday in your market research strategy won’t work today. The world is evolving and...