What Are Consumer Insights and How Do You Gather Them?
Direct consumer insights reveal your audience's genuine concerns, preferences, and shifting ...
Your Complete Guide to Staying Ahead of the Curve with Trend Analysis
The rise of digital platforms has amplified consumers’ voices and increased their influencemore ...
Protect Your Brand's Reputation with These Brand Monitoring Tips
Brand monitoring is essential for protecting and nurturing a brand’s reputation in today’s ...
Trend Analysis Reveals What's Hot This Halloween
As the air cools and the days grow shorter, this Halloween is set to bring a blend of classic ...
Big Data London: From Data Products to AI Governance—Quid in Action
The future of data strategy isn't just about collecting more data—it's about making it actionable, ...
Understanding Business Analytics and the Tools Used
“Big Data is the key to success” is a common refrain across many sectors of the modern economy. ...
The Importance of Understanding Consumer Behavior
No matter which industry you’re in, having a solid grasp on consumer behavior is crucial for ...
How to Leverage Market Intelligence Data
One of the most important resources for enterprise organizations seeking a competitive edge is ...
What Is Competitive Intelligence and How Do You Leverage It?
Are your competitors gaining an edge over your business? As technology and consumer preferences ...
A Complete Guide to Business Intelligence | Market Intelligence
Imagine an inventory manager at a global retail company; let’s call her Sophia. Sophia’s company ...