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Understanding Business Analytics and the Tools Used

“Big Data is the key to success” is a common refrain across many sectors of the modern economy. ...

The Importance of Understanding Consumer Behavior

No matter which industry you’re in, having a solid grasp on consumer behavior is crucial for ...

How to Leverage Market Intelligence Data

One of the most important resources for enterprise organizations seeking a competitive edge is ...

What Is Competitive Intelligence and How Do You Leverage it?

Are your competitors gaining an edge over your business? As technology and consumer preferences ...

What Is Competitive Intelligence and How Do You Leverage it?

Are your competitors gaining an edge over your business? As technology and consumer preferences ...

A Complete Guide to Business Intelligence | Market Intelligence

Imagine an inventory manager at a global retail company; let’s call her Sophia. Sophia’s company ...

What Is Predictive Analytics? A Complete Guide

Imagine having the power to get a look into your industry's future. While crystal balls and palm ...

2024 EMEA Report: The Hidden Power of Customer Context

“85% of EMEA marketers plan to utilize generative AI.” - 2024 EMEA Report: The Hidden Power of ...

State of Consumer & Market Intelligence Report

"88% of executives think their customers are changing faster than they can keep up." - Accenture, ...

Unlocking the Value of Quid: A Statista Report

"The speed to insight, being able to get a holistic view of the data rapidly, is where [Quid] ...