What Is Competitive Intelligence & How Is Your Competition Using It?
Leading companies cover their bases by staying on top of news about their competitors and the ...
Understanding and Unlocking Brand Sentiment Analysis
Sixty-five percent of customers expect companies to meet their evolving needs and preferences, but ...
What Is Social Media Analytics & Why Is It Important?
Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted ...
Unlock Customer Analytics to Gain Valuable Business Insights
Today’s consumers are sharp and holdwith high standards. An eye-opening 71% expect personalized ...
Customer Context: The Keystone of Consumer and Market Intelligence
What's next starts with customer context In an age where consumer intelligence and market insights ...
Using Continuous Intelligence to Identify Unmet Needs
We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want ...