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Quid Resource Library
Is Horror Comfort Now? What the Rise of “Cozy Scary” Says About Consumer Mood
Horror still scares people, but across TikTok and media coverage, another version of the genre is ...
How Niche Trends Become Mainstream Demand
A trend doesn’t become mainstream because everyone suddenly decides they like the same thing. ...
How The Hershey Company Turns Consumer Conversations Into Action With Quid
“ Quid has been essential to our success in understanding consumer sentiment and uncovering ...
Product Release: Dig Deeper with Ask Q in Terminal
Ask Q lets anyone on your team get a specific, sourced answer out of your market data within ...
What Does the Pumpkin Spice Conversation Reveal About Fall Consumer Trends?
The pumpkin spice debate has been stuck on the wrong question for a decade. It was never whether ...
Labor Day Loyalty: How Do Workers Really Feel About Brand-Led Tributes?
Labor Day gives brands a predictable moment to recognize workers. But before deciding what that ...