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Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

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  • Quid Rolls Out Predict AI Product

    Quid releases Quid Predict, the fifth product in the company’s suite.

    10/11/23

    • News
    • Marketing
    • Consumer insights and research
    • Agencies
    • Data science
  • Quid Announces Greg Creed as Chairman of the Board

    Quid, formerly known as NetBase Quid, today announces that the company has elected Greg Creed as Chairman of the Board of Directors.

    10/5/23

    • News
    • Marketing
    • Consumer insights and research
    • Agencies
  • KOL Identification: Key Opinion Leaders Brands Should Pay Attention To

    Understanding who the key opinion leaders (KOLs) are in your category is mission critical intel. KOLs offer immediate and actionable insight that can significantly impact brand awareness and inform strategic campaign planning.

    10/2/23

    • Blog
    • Customer experience
    • Consumer insights and research
  • What is Sentiment in Marketing?

    Sentiment is attached to everything, including the trillions of bits of aggregated data collected by consumer and marketing research tools. And brands need to understand what these sentiments attached to social media posts, online reviews and forums mean for them. Let’s find out.

    10/1/23

    • Blog
    • Marketing
    • Consumer insights and research
  • 15 Competitor Monitoring Tools & How They Work

    The competition is fierce today and without competitive monitoring you won’t know what your competition is up to. A competitor monitoring tool should be a priority.

    10/1/23

    • Blog
    • Marketing
    • Customer experience
    • Agencies
  • What Is Market Intelligence?

    Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. Here's what it is!

    10/1/23

    • Blog
    • Customer experience
    • Consumer insights and research
    • Data science

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