Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Discover how the 2026 Oscars conversation is shaping up with insights on trends, demographics, and thematic clusters driving early engagement.
2/19/26
Super Bowl LX showcased that the real impact lies in multi-platform narratives and cultural engagement, rather than just the game or ads themselves. Discover how brands thrived in this new ecosystem.
2/12/26
Learn how to turn trend insights, consumer insights, and market intelligence into actionable business strategies with a practical framework for 2026.
2/6/26
Our models revealed that there is strong engagement around fragrance collections (luxury and affordable), a high-visibility influencer-brand partnership (Dunk with Armani), intense legacy coverage following Giorgio Armani’s passing, product loyalty to Armani Beauty’s luminous base products, and organized community campaigns. Key actions include converting product intent into sales, distinguishing organic from coordinated amplification, and applying sensitivity during legacy-related spikes.
2/4/26
The narratives around H Mart cluster into four main stories: H Mart as a price/value driver, a cultural hub, a locational amenity, and a retention engine via food courts. Analysts should treat these as distinct tags, weight evening-discount and food-court references for retention, and monitor explicit expansion requests to quantify unmet demand—each step grounded in direct user quotes.
2/4/26
Over the last 12 months, dominant narratives cluster into three business-critical areas: product performance and value comparisons (Yeti vs. Costco/niche brands), health/sanitation concerns around non-disassemblable bottle designs, and engagement mechanics driven by community CTAs and structured participation. These intersect with investor and seasonal retail dynamics. Immediate priorities are fixing design hygiene and sealing issues, reframing messaging to address insulation vs. leak tradeoff, and leveraging community-engagement mechanics and seasonal calendars to capture demand while monitoring event-driven equity signals
2/4/26
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