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Halloween attention and Halloween buying are not the same conversation. Which consumer trends signal purchase intent, and why shopping starts before October.
10/2/26
Consumer insights on back-to-school products: the narratives that led conversation for Bubble Skincare, Gatorade, Owala, Bose QuietComfort and Ninja Crispi.
9/25/26
Decoding India's Consumer Landscape with Quid Terminal and MCP.
9/24/26
Discover how Quid's Patent Insights Agent turns global patent data from 50+ jurisdictions into a structured landscape report — surfacing white space, top assignees, technology clusters, and competitive positioning in minutes.
9/23/26
Six fitness-racing brands measured across the eight themes the HYROX Beijing hygiene incident put on trial. HYROX is negative on seven of eight; every rival holds.
9/22/26
The New York Times controversies that grew overnight died fastest. How the Kristof column, Platner dispute and Hannah-Jones essay behaved across their first month.
9/22/26
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