<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1003172278004933&amp;ev=PageView&amp;noscript=1">

Unleash Core Consumer Insights

Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.  

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries
  • From Insight to Execution. A Practical Trend Activation Framework for 2026

    Learn how to turn trend insights, consumer insights, and market intelligence into actionable business strategies with a practical framework for 2026.

    2/6/26

    • Blog
    • Campaign Planning
    • Consumer insights and research
    • Data science
    • Demand Planning
    • Marketing
    • Merchandising
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Consumer Goods
    • Beauty
    • Agencies
    • Electronics
    • Fashion
    • Food and Beverage
    • Hospitality, Travel and Recreation
    • Media and Entertainment
    • Pharmaceuticals
    • Retail and Commerce
    • Technology and Software
  • Marriot Sample Insight Brief

    Our models revealed that there is strong engagement around fragrance collections (luxury and affordable), a high-visibility influencer-brand partnership (Dunk with Armani), intense legacy coverage following Giorgio Armani’s passing, product loyalty to Armani Beauty’s luminous base products, and organized community campaigns. Key actions include converting product intent into sales, distinguishing organic from coordinated amplification, and applying sensitivity during legacy-related spikes.

    2/4/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Crisis Management
    • Trend Analysis
    • Consumer insights and research
    • Competitive Intelligence
    • Hospitality, Travel and Recreation
  • H Mart Sample Insight Brief

    The narratives around H Mart cluster into four main stories: H Mart as a price/value driver, a cultural hub, a locational amenity, and a retention engine via food courts. Analysts should treat these as distinct tags, weight evening-discount and food-court references for retention, and monitor explicit expansion requests to quantify unmet demand—each step grounded in direct user quotes.

    2/4/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Retail and Commerce
  • YETI Sample Insight Brief

    Over the last 12 months, dominant narratives cluster into three business-critical areas: product performance and value comparisons (Yeti vs. Costco/niche brands), health/sanitation concerns around non-disassemblable bottle designs, and engagement mechanics driven by community CTAs and structured participation. These intersect with investor and seasonal retail dynamics. Immediate priorities are fixing design hygiene and sealing issues, reframing messaging to address insulation vs. leak tradeoff, and leveraging community-engagement mechanics and seasonal calendars to capture demand while monitoring event-driven equity signals

    2/4/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Consumer Goods
  • Johnson & Johnson Sample Insight Brief

    The dominant narratives for topic J&J center on high-value jury awards, plaintiffs’ accountability framing, intensified scrutiny of talc health risks (notably asbestos contamination), and systemic litigation scale (tens of thousands of claims). These narratives interact: large verdicts amplify accountability frames and renew health-risk attention, while the sheer volume of claims sustains long-tail legal and reputational exposure. Recommended immediate actions are concrete monitoring, alerting, representative evidence capture, scientific source validation, and escalation triggers tied to clear legal and media inflection points to inform legal, communications, and investor responses.

    2/3/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Pharmaceuticals
  • AB InBev Sample Insight Brief

    Narratives about AB InBev are composed of distinct but sometimes intersecting narratives: active community content and events that drive steady engagement and urgent spikes; celebrity partnerships producing measurable attention and retail outcomes; high-sensitivity reputational threads tied to elite networks and legal records; and persistent safety concerns that trigger broad public reaction. For analytical use, prioritize real-time capture for urgent community and celebrity-commerce spikes, implement credibility-aware reputation scoring for legal/elite narratives, and maintain exemplar post archives to validate insights and support downstream reporting.

    2/3/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Trend Analysis
    • R&D
    • Product Innovation
    • Food and Beverage

Talk to Us

Curious why over 1,200 customers choose Quid? Schedule a session with one of our consumer and market intelligence experts to discover more.

netbase-quid-theme