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Consumer Insights

Quid offers a clear window into evolving consumer behaviors. For insights leaders, this means enhanced strategies and a brand that's always attuned to market shifts. In an ever-changing landscape, staying ahead is not just an advantage—it's a mandate.

Trusted by the world’s most valuable brands

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Deep and Predictive Insights

Quid analyzes trillions of data points using Artificial Intelligence to help you fully understand consumer behavior and uncover unmet needs to know what your customers want before they do.

 

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Unlocking the Power of Knowledge

Quid empowers every member of your organization to tap into valuable consumer and market insights, enabling them to make informed and strategic decisions when it comes to product innovation, marketing, and overall corporate strategy.

 

 

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Accurate Trend Identification

By accurately discerning enduring shifts in the market from passing fads, you can effectively allocate resources throughout the organization, making data-driven decisions that drive long-term success.

 

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Use AI to accelerate time to insight

Quid’s decade-long investment in artificial intelligence and real-time data enables you to quickly understand white space along with producing deep insights into consumer behavior and sentiment.  

 

Quid Discover

Quid Discover helps you uncover insights in a totally new way. Millions of raw data points from different channels are organized, connected, and visualized. Quid Discover allows you to create customer and market context and see what's next while allowing you to deeply understand customer conversations, media trends, corporate innovation, funding and more. Unmet needs are found, trends are uncovered, and strategic decisions are made with unprecedented, efficient clarity.

 

Visualize connections to understand what's really going on.

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Quid Monitor

The world doesn’t stop for anyone or any business. As the market-leading social media analytics tool, Quid Monitor seamlessly connects with the most comprehensive set of consumer and market intelligence data sources to take social media analytics to unprecedented heights.

Find and continuously track millions of conversations in real time.

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Quid Predict

Quid Predict filters out the noise, sifting through millions of weak signals to continuously discover emerging themes or entities across any topic of interest. By uncovering what is important now and predicting future relevance, Quid Predict guides your focus to the most significant trends or opportunities. By consistently seeing around the corner for what’s next, you can better allocate time and resources, supercharging your organization with proactive, data-driven decisions.

Bring your future into focus.

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Quid Compete

It’s hard to know what success looks like until you can see where you stand. Quid Compete helps you crush your competition with on-demand social media analytics, alerts, and custom reports. Companies all over the world rely on Quid Compete to help them make smarter social media decisions. We feature all of your paid, organic, and competitive social stats alongside the customizable dashboards and reports of your dreams.

 

Your compass in the digital world.

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Quid Connect

Quid Connect allows you to continuously pass data and metrics out of the Quid environment, expanding the possibilities for how you incorporate Quid insights into your decision making. Real-time integration facilitates fast action on what matters most, including emerging trends, market shifts, or competitive activity. Clear, accurate, and automated insights empower data-driven decisions so you can move in the right direction: forward.

 

Expand your possibilities.

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Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

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Industries
  • Quid Rolls Out Predict AI Product

    Quid releases Quid Predict, the fifth product in the company’s suite.

    10/11/23

    • News
    • Marketing
    • Consumer insights and research
    • Agencies
    • Data science
  • Quid Announces Greg Creed as Chairman of the Board

    Quid, formerly known as NetBase Quid, today announces that the company has elected Greg Creed as Chairman of the Board of Directors.

    10/5/23

    • News
    • Marketing
    • Consumer insights and research
    • Agencies
  • KOL Identification: Key Opinion Leaders Brands Should Pay Attention To

    Understanding who the key opinion leaders (KOLs) are in your category is mission critical intel. KOLs offer immediate and actionable insight that can significantly impact brand awareness and inform strategic campaign planning.

    10/2/23

    • Blog
    • Customer experience
    • Consumer insights and research