Identify emerging needs, desires, and signals of demand across unstructured data sources—months before traditional reports catch up.

• Spot growing consumer missions (e.g. “low-effort wellness” or “solo living”) that create market pull

• Uncover value shifts like “treat inflation” or “quiet luxury” that shape category behavior

• Monitor evolving lifestyle trends that cut across verticals (e.g. mobility, wellness, tech)

Understand how a market defines its own boundaries—and when those boundaries are blurring.

• Analyze the language, metaphors, and keywords reshaping a category

• Detect new category entrants from adjacent spaces based on shared values or audience overlap

• Map how public narratives (e.g. AI, sustainability, affordability) impact perceived relevance

Use cultural and behavioral signals to pinpoint under-addressed areas where your clients can credibly differentiate.

• Identify where consumer frustration is high and satisfaction is low

• Track early-stage innovation themes gaining traction in startup or DTC spaces

• Validate new product, service, or messaging ideas against live consumer context

Move past surface-level metrics to understand the why behind a brand’s rise or fall.

• Track what consumers love (or hate) about a product or experience

• Spot strategic bets competitors are making—before they hit earnings reports

• See how partnerships, pricing shifts, or influencer activity are landing in the real world

Understand how your client stacks up in the consumer’s mind—not just on a slide.

• Analyze how brand narratives play out across social, news, forums, and reviews

• Reveal who owns which attributes, missions, and aesthetics—and who’s getting left behind

• Track how audiences talk about “premium,” “clean,” or “trusted” across the category

Identify fast-moving players your client should watch, learn from—or beat to the punch.

• Surface startups or DTC brands that are stealing share-of-conversation

• Monitor early consumer buzz around new entrants or product launches

• Spot which microtrends are turning into scalable go-to-market moves

Get a live read on how audiences are experiencing your client’s brand—across channels and contexts.

• Analyze consumer sentiment across social, forums, reviews, and media

• See how perception shifts around moments like product launches, ads, or controversies

• Monitor the language people use to describe the brand—and how that evolves over time

Surface issues before they show up in the inbox or the headlines.

• Set alerts for emerging backlash, misinformation, or competitive attacks

• Understand what’s driving negativity, and who’s amplifying it

• Equip comms teams with context to respond faster—and smarter

Don’t wait for a quarterly tracker to learn your strategy isn’t landing.

• Measure how well brand narratives align with what audiences actually care about

• Benchmark brand attributes vs. competitors (e.g. “authentic,” “innovative,” “premium”)

• Spot where the story’s falling flat—and how to evolve it without losing the thread

Surface the micro-signals that indicate a macro movement in the making.

• Track the early spread of cultural aesthetics (e.g. “mob wife,” “skin cycling”)

• Identify which values or behaviors are gaining traction within niche communities

• Score trends by staying power, saturation, and acceleration to prioritize action

Not all buzz is built the same—Quid helps you quantify what’s rising, fading, or fracturing.

• Compare how different audiences engage with a trend across channels and time

• Detect when a conversation is evolving from curiosity to commitment

• Identify when a message or product is peaking—so clients can pivot or double down

Make foresight actionable across brand, product, and campaign planning.

• Recommend moves based on where the market is going, not just where it’s been

• Equip clients to act first—whether it’s launching a line, repositioning a message, or entering a new space

• Reduce the risk of slow reaction cycles that cost market share and momentum