In this webinar, Paul Merry from Accenture Research shares how his team leverages Quid to turn messy, unstructured data into precise, actionable insights that fuel thought leadership, product innovation, and customer experience design. Whether it's analyzing patents, blogs, or customer reviews, Quid serves as a discovery engine—helping Accenture find hidden signals, benchmark against competitors, and continually refine their hypotheses throughout the research process.
“Intuition at Superhuman Scale”: Quid enables Accenture to analyze complex, qualitative inputs like customer reviews and surface hidden patterns across thousands of data points.
From Noise to Signal: In a CX redesign project, Accenture used Quid to extract real customer pain points from noisy Trustpilot reviews—transforming unstructured complaints into clear competitive benchmarks.
Flexible and Iterative Research: Quid supports dynamic hypothesis testing—allowing teams to pivot as they uncover new themes, rather than being locked into a static research plan.
Visual Storytelling for Execs: Accenture restructured Quid’s outputs into digestible visuals like Sankey diagrams and benchmarking indexes to communicate findings across non-technical audiences.
A Launchpad for Deeper Research: Quid doesn’t just deliver answers—it sparks new questions. In this project, it led to follow-up ethnographic studies and usability research on outperforming peers.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Turn trend noise into strategic clarity with Quid's AI-powered trend classification. Discover how to prioritize what matters and stay ahead of industry shifts.
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Découvrez les économies de coûts et les avantages commerciaux permis par Quid pour les entreprises du commerce et de la distribution, tels que présentés par Forrester dans leur rapport TEI Quid 2025.
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Erfahren Sie mehr über die Kosteneinsparungen und geschäftlichen Vorteile, die Quid für Handels- und Einzelhandelsunternehmen ermöglicht – wie im Forrester TEI-Bericht 2025 zu Quid dargestellt.
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Join Bob Goodson—Founder of Quid and co-author of Like: The Button That Changed the World—for an intimate virtual book club conversation on the hidden story behind one of the most powerful icons in digital history.
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Discover how back-to-school conversations from 2023 to 2025 reveal deep emotional and economic insights for brands to connect meaningfully with families.
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