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In this webinar, Paul Merry from Accenture Research shares how his team leverages Quid to turn messy, unstructured data into precise, actionable insights that fuel thought leadership, product innovation, and customer experience design. Whether it's analyzing patents, blogs, or customer reviews, Quid serves as a discovery engine—helping Accenture find hidden signals, benchmark against competitors, and continually refine their hypotheses throughout the research process.
“Intuition at Superhuman Scale”: Quid enables Accenture to analyze complex, qualitative inputs like customer reviews and surface hidden patterns across thousands of data points.
From Noise to Signal: In a CX redesign project, Accenture used Quid to extract real customer pain points from noisy Trustpilot reviews—transforming unstructured complaints into clear competitive benchmarks.
Flexible and Iterative Research: Quid supports dynamic hypothesis testing—allowing teams to pivot as they uncover new themes, rather than being locked into a static research plan.
Visual Storytelling for Execs: Accenture restructured Quid’s outputs into digestible visuals like Sankey diagrams and benchmarking indexes to communicate findings across non-technical audiences.
A Launchpad for Deeper Research: Quid doesn’t just deliver answers—it sparks new questions. In this project, it led to follow-up ethnographic studies and usability research on outperforming peers.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
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