In this webinar, Paul Merry from Accenture Research shares how his team leverages Quid to turn messy, unstructured data into precise, actionable insights that fuel thought leadership, product innovation, and customer experience design. Whether it's analyzing patents, blogs, or customer reviews, Quid serves as a discovery engine—helping Accenture find hidden signals, benchmark against competitors, and continually refine their hypotheses throughout the research process.
“Intuition at Superhuman Scale”: Quid enables Accenture to analyze complex, qualitative inputs like customer reviews and surface hidden patterns across thousands of data points.
From Noise to Signal: In a CX redesign project, Accenture used Quid to extract real customer pain points from noisy Trustpilot reviews—transforming unstructured complaints into clear competitive benchmarks.
Flexible and Iterative Research: Quid supports dynamic hypothesis testing—allowing teams to pivot as they uncover new themes, rather than being locked into a static research plan.
Visual Storytelling for Execs: Accenture restructured Quid’s outputs into digestible visuals like Sankey diagrams and benchmarking indexes to communicate findings across non-technical audiences.
A Launchpad for Deeper Research: Quid doesn’t just deliver answers—it sparks new questions. In this project, it led to follow-up ethnographic studies and usability research on outperforming peers.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Explore the rise of DIY tax filing as consumers embrace financial autonomy, driven by policy changes and automation, while facing new risks and misinformation.
4/3/26
Explore how March Madness has evolved into a market intelligence system, shaping brand strategies and driving decision-making through predictive engagement.
3/20/26
Exploring the rapid adoption of agentic AI in enterprise platforms, productivity tools, and digital commerce, highlighting security and governance challenges.
3/13/26
Discover how spring cleaning has evolved into a year-round behavior driven by micro-routines, social media, and consumer habits.
3/6/26
This year, the benchmark report is bigger and broader than ever, spanning over 18 industries including Alcohol, Automotive, Aviation, Beauty, Energy, Fashion, Financial Services, Food, Higher Education, Hotels & Resorts, Influencers, Media, Nonprofits, Pets, Pharma, Retail, Sports, and Tech. And for the first time, we’re introducing YouTube metrics alongside Facebook, Instagram, TikTok, and X.
3/5/26
Discover how the kidult economy is transforming retail through nostalgia, emotional attachment, and scarcity, driving sustained demand and community engagement.
2/26/26