.png?width=1252&height=362&name=QUID_Logo_WHITE%20(2).png){kind=logo}
In this webinar, Paul Merry from Accenture Research shares how his team leverages Quid to turn messy, unstructured data into precise, actionable insights that fuel thought leadership, product innovation, and customer experience design. Whether it's analyzing patents, blogs, or customer reviews, Quid serves as a discovery engine—helping Accenture find hidden signals, benchmark against competitors, and continually refine their hypotheses throughout the research process.
“Intuition at Superhuman Scale”: Quid enables Accenture to analyze complex, qualitative inputs like customer reviews and surface hidden patterns across thousands of data points.
From Noise to Signal: In a CX redesign project, Accenture used Quid to extract real customer pain points from noisy Trustpilot reviews—transforming unstructured complaints into clear competitive benchmarks.
Flexible and Iterative Research: Quid supports dynamic hypothesis testing—allowing teams to pivot as they uncover new themes, rather than being locked into a static research plan.
Visual Storytelling for Execs: Accenture restructured Quid’s outputs into digestible visuals like Sankey diagrams and benchmarking indexes to communicate findings across non-technical audiences.
A Launchpad for Deeper Research: Quid doesn’t just deliver answers—it sparks new questions. In this project, it led to follow-up ethnographic studies and usability research on outperforming peers.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
How social media impacts AI search visibility, the role of content format, & strategies brands can employ for effective answer engine optimization (AEO).
7/6/26
Discover how Quid's Popular Videos Q Agent analyzes high-performing videos to provide actionable insights for brands and content creators across social platforms.
7/6/26
Explore how America's 250th anniversary is influencing consumer behavior this Fourth of July through celebration, commerce, history, and political discourse.
7/2/26
Discover Quid's latest innovations, including the Trends Leaderboard and Popular Videos Q Agent, to track trends and analyze content across platforms. Register now for insights.
7/1/26
Grocery lists reveal consumer behavior signals amid inflation, showing how financial pressures shape purchasing decisions and shopping habits.
6/26/26
AI agents help businesses automate tasks, analyze data, and make smarter decisions. Learn how ai agents can support your team and drive results.
6/24/26