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Consumer Insights

With real-time intelligence from billions of data points across social media, review sites, forums, and more, Quid helps you discover trends that are driving consumer behaviors today, predicts what they'll buy in the future, and recommends how to use these insights to increase sales and build customer loyalty.

 

Brand Monitoring

Monitor how your brand is perceived across social, forums, reviews, and media—surface emerging risks, track sentiment shifts, and respond quickly to protect equity and drive stronger brand outcomes.

 

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Real-Time Brand Perception Tracking

Get a live read on how your brand is being talked about. Quid surfaces spikes in volume and sentiment across social, forums, and news—so you can quickly understand what’s driving the conversation and why it matters.

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Spot Issues Early, Act Fast

Identify risks before they snowball. From product complaints to brand missteps, Quid’s models flag emerging issues early—giving your team the clarity to act fast and with confidence.

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Benchmark Against Competitors

See how you’re performing against your competitors. Track sentiment shifts, share of voice, and trending topics across your competitive set—so you can spot opportunities, close gaps, and lead in the moments that matter.

"Our research with Quid has given us valuable insights into consumer behavior and quantifiable data regarding conversations on various subject matters and product claims. This has enabled us to intelligently develop new products and flavors to expand our portfolio. And the result was a remarkable 138% increase in sales.”

Andy Moeck, Vice President of Marketing and Innovation, Starkist

Brand Monitoring by Industry

See how brand perception plays out across your space.
Understand the conversations shaping your industry so you can respond with context, not just data.

 

Commerce & Retail

Stay ahead of shopper sentiment, protect brand equity, and act fast on signals that move sales.
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How it Works

Track real-time sentiment around your brand, private labels, and competitors across social, reviews, and forums. Surface emerging issues—like pricing backlash, quality complaints, or checkout friction—before they impact your bottom line.

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Explore how Quid helps retail teams spot brand risks early, validate merchandising decisions, and understand the shopper mindset—whether you're managing in-store perception or digital experience.

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Resources

See how leading retailers use Quid to monitor brand health, protect equity, and respond to fast-moving trends—from delivery pain points to influencer-fueled callouts.

 

Pharmaceuticals

Track how patients, caregivers, and HCPs are talking about your therapies—before sentiment shifts, misinformation spreads, or access issues escalate.
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How it Works

Monitor brand perception across patient forums, provider networks, and news media. Quid identifies early signals around side effect concerns, access barriers, or off-label chatter—so you can manage risk and refine messaging.

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Monitor brand perception across patient forums, provider networks, and news media. Quid identifies early signals around side effect concerns, access barriers, or off-label chatter—so you can manage risk and refine messaging.

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Resources

See how Quid helps pharma teams detect shifting narratives around treatment experience, pricing sentiment, or competitive positioning—without waiting for the next market research cycle.

 

Media & Entertainment

Track how audiences react to your content, talent, and brand in real time—so you can amplify what’s working and get ahead of backlash before it trends.
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How it Works

Monitor audience sentiment across social, fan forums, and press. Quid flags early reactions to new releases, casting decisions, partnerships, or PR moments—helping you tune messaging and shape public perception in flight.

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See how Quid helps studios, streamers, and media companies measure narrative traction, talent alignment, and franchise equity—faster than traditional tracking tools.

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Resources

Explore how top media teams use Quid to decode fan response, monitor IP perception, and protect reputation across premiers, controversies, and cultural moments.

 

Travel & Hospitality

Capture how guests talk about your experience—across stays, routes, and destinations—so you can respond fast, protect loyalty, and adapt service in real time.
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How it Works

Quid tracks feedback from reviews, forums, and social to flag rising issues—like check-in delays, staffing gaps, or loyalty program friction—before they impact bookings or guest satisfaction scores.

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Explore how Quid helps hospitality and travel brands pinpoint operational pain points, monitor competitor perception, and act on guest sentiment at scale.

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Resources

Learn how leading airlines, hotel chains, and OTAs use Quid to protect brand equity, improve CX, and turn guest feedback into proactive service adjustments.

 

Consumer Goods

Understand how consumers talk about your products—on the shelf, in the cart, and in use—so you can protect loyalty, respond to risks, and stay ahead of shifting expectations.
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How It Works

Quid monitors reviews, forums, and social channels to flag emerging issues—like product quality complaints, packaging backlash, or pricing perception—before they impact sell-through or brand trust.

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Explore how CPG and DTC teams use Quid to spot loyalty drivers, benchmark against competitors, and react faster to how their products show up in the real world.

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Resources

See how top consumer brands use Quid to track sentiment, validate product changes, and tune go-to-market strategy based on how shoppers actually talk and behave.

 

Agencies & Consulting

Track client brand health in real time, validate creative impact, and surface insights that turn reactive reporting into proactive guidance.
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How It Works

Quid analyzes conversation across social, forums, and media to monitor how audiences are reacting to brand moments, campaigns, and competitor moves—giving your team a real-time read on brand perception.

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See how agencies and consultants use Quid to strengthen client pitches, defend campaign performance, and flag risks before the client ever asks.

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Resources

Explore case studies showing how brand, comms, and strategy teams use Quid to deliver insight-backed recommendations and drive measurable outcomes.

 

Let's Work Together

Say goodbye to complex tools and endless dashboards and hello to AI Agent-delivered outcomes.

Get in touch, and we’ll discuss how the intersection of human engineering, industry-leading data, and state-of-the-art AI applications can help you sell more, avoid crises, and boost customer loyalty.