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Consumer Insights

With real-time intelligence from billions of data points across social media, review sites, forums, and more, Quid helps you discover trends that are driving consumer behaviors today, predicts what they'll buy in the future, and recommends how to use these insights to increase sales and build customer loyalty.

 

Industry

Consumer Goods

Whether your focus is on durable or non-durable goods, Quid turns mountains of social, market, search and customer data into clear insights and recommendations so brand managers, innovation teams, and category leaders can move faster.

Interactive Brief: Celeb-Driven Campaigns

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Curious how celebrity campaigns shape brand perception? Dive into this side-by-side sentiment brief—your snapshot into how different ambassadors activate audiences and drive value in very different ways.

Backed by real-time data and expert analysis, this brief reveals what makes a campaign emotionally resonate, how impact differs across timelines, and how smart brands are rethinking celebrity strategy.

EXPLORE THE BRIEF

Interactive Brief: Run Clubs

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Curious why “Run Clubs” are taking off in fashion and wellness? This trend brief gives you a real-time look at how low-pressure movement, community, and stylish performance gear are converging into a fast-growing consumer lifestyle.

Backed by platform data, product tie-ins, and audience insights, the brief shows why this trend matters, how it's evolving, and what leading brands are doing to take advantage—on shelves, on social, and on-site.

EXPLORE THE BRIEF

Interactive Brief: Postbiotics

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Curious what's next in gut health? This trend brief on postbiotics breaks down why these shelf-stable probiotic byproducts are gaining traction with wellness-conscious consumers.

Backed by rising consumer interest, market growth data, and product mapping, the brief shows how brands are tapping into this safer, more versatile alternative to live bacteria—and where your assortment or messaging can evolve to meet the moment.

EXPLORE THE BRIEF

How Does Quid Help
Consumer Goods Teams?

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Brand Managers

Quickly spot rising trends and shifts in consumer sentiment, enabling you to craft messaging and campaigns that resonate.

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Innovation

Pinpoint unmet consumer needs early, validate new product ideas, and build business cases with confidence.

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Category Director

Monitor macro and micro category trends, optimize pricing strategies, and make data-driven decisions on assortment and portfolio growth.

 

See Quid in Action

View a tour of how luxury brands can expand their market share by identifying potential influencer and celebrity partnerships that align with their brand values and appeal to new demographics.

Consumer Goods Use Cases

Quid helps teams launch products faster, reduce time spent on manual research, and deliver campaigns and products that connect with consumers. 

Consumer Insights for Consumer Goods

Anticipate what consumers want—before the market moves.

Quid delivers deep, real-time insight into consumer needs, preferences, and sentiment—so you can develop winning products, craft effective messaging, and build brand loyalty that lasts.

Reveal What Drives Consumer Choice
 

Consumer insights are more than surveys—they’re lived experiences unfolding online. Quid helps you:

  • Tap into real conversations across reviews, Reddit threads, TikTok comments, and more—like consumers asking for fragrance-free laundry pods or travel-sized skincare with sustainable packaging.

  • Identify emotional and functional drivers behind purchases—such as the appeal of “clean girl” aesthetics in personal care or nostalgia in snack packaging.

  • Spot overlooked needs—like interest in ergonomic kitchen tools for aging consumers or non-alcoholic drinks that feel premium.
Fine-Tune Messaging and Product Fit
 

Whether you're refining a legacy brand or launching something new, Quid gives you clarity. It enables you to:

  • Track shifts in perception, from love for a brand’s community impact to backlash over controversial messaging.

  • Surface words, visuals, and values that resonate—like “dermatologist-backed,” “refillable,” or “designed for small spaces.”

  • Detect mismatch between intent and impact—like a campaign about wellness that reads as elitist or a claim that feels performative.
Turn Insights Into Action Across Departments
 

Quid turns the voice of the consumer into direction for your teams. Don’t just report findings—fuel decisions. We help you:

  • Give brand teams confidence to refine messaging—like emphasizing product safety or value-for-money in response to trending concerns.

  • Help innovation teams zero in on consumer-inspired ideas—like the rise of multifunctional gadgets or modular storage.

  • Enable execs to prioritize initiatives backed by actual consumer desire—not just internal assumptions or past performance.

Market Intelligence for Consumer Goods

Stay ahead of market shifts with intelligence built for consumer goods brands like yours.

Quid delivers consumer and market intelligence tailored for manufacturers—helping you track evolving consumer needs, category trends, and competitor moves so you can make faster, smarter decisions across product development, portfolio strategy, and brand positioning.

Find Gaps Before Competitors Do
 

Market intelligence isn’t just about watching competitors — it’s about seeing what they miss. Quid helps you:

  • Map competitor brand and product presence across consumer missions—like surfacing “pickleball” as a rising lifestyle trend crossing over into fashion, beauty, and accessories.

  • Identify unmet needs or styles no one’s currently owning—such as the early whitespace around K-beauty.

  • Spot whitespace in content strategy, aesthetic language, or audience targeting—such as helping teams tap into underutilized themes like “moody aesthetic” or “soft girl,” driving higher cultural resonance in seasonal assortments.

Benchmark Brand Perception in Context
 

A great NPS score doesn’t mean much if a competitor is winning on emotional resonance or cultural fit. Quid enables:

  • Real-time comparisons of brand buzz, tone, and key topic associations, like how inclusivity messaging may boost sentiment, while the lack thereof pulls it down.

  • Competitive sentiment tracking tied to specific campaigns or product lines—like tracking early consumer skepticism around sustainability in a legacy brand’s relaunch, which enabled rapid course-correction.

  • Visibility into shifting consumer loyalty or erosion risks—before they show up in revenue, by flagging value-driven brand switch behavior during cultural moments or campaign fatigue cycles.
Track Go-to-Market Strategy—Not Just Product
 

Quid goes beyond SKU comparisons. It helps you analyze how competitors talk, market, and activate their audiences:

  • Compare influencer strategies, retail partnerships, and community engagement tactics—like surfacing the “Pinkmas” trend early.

  • Analyze social media velocity and virality post-launch—by tracing what made specific campaigns or trends catch fire (e.g., a nostalgic style or brand collab tied to TikTok audio).

  • Understand what actually drives engagement—price, values, aesthetics, or novelty—using behavioral cues from actual audience interactions, not just owned data.

Competitive Analysis for Consumer Goods

Stay One Step Ahead in a Fast-Moving Market

Quid gives consumer goods teams the edge by revealing how competitors are positioning their brands, launching products, setting prices, and engaging customers—so you can spot risks and opportunities early, sharpen your differentiation, and act faster than the rest.

Uncover What Your Competitors Are Overlooking
 

Competitive analysis isn’t just about tracking activity—it’s about seeing what others are missing. Quid helps you:

  • Map brand and product presence across consumer needs, use cases, and occasions—like hydration for wellness, cleaning for sensitive skin, or home fitness for small spaces.

  • Identify unmet needs and white space opportunities, such as low-sugar options in snacking or eco-friendly claims in home care.

  • Spot messaging gaps—like the absence of inclusive language in grooming or outdated sustainability claims in personal care.
Benchmark Your Brand in a Crowded Market
 

Your growth metrics only matter when you understand your position in the landscape. Quid enables:

  • Real-time comparisons of sentiment, buzz, and engagement for you and key competitors across social, reviews, and media.

  • Campaign-level analysis—like tracking how Gen Z reacted to your eco-packaging vs. a competitor’s purpose-driven messaging.

  • Visibility into loyalty shifts, such as consumers moving from legacy brands to indie disruptors in wellness or tech accessories.
Analyze Competitive Strategy Holistically
 

Quid gives you a front-row seat to how your competitors execute strategy:

  • Track influencer and partnership tactics—whether it’s TikTok skincare trends or appliance launches through home décor creators.

  • Monitor how fast and loud competitor campaigns break through—like how fast a new flavor trend is adopted or a product goes viral.

  • Understand what resonates—whether it’s premium positioning, playful branding, or claims around clean, tech-enabled, or locally sourced products.

Brand Monitoring for Consumer Goods

Track Brand Health in Real Time—And Know What’s Driving It

Quid helps consumer goods teams move beyond vanity metrics to understand the why behind brand perception. Monitor shifts in sentiment, consumer loyalty, and cultural relevance—then tie it back to campaigns, product feedback, or competitor moves, all in one view.

Track What Consumers Are Saying As It Happens
 

Brand monitoring isn't just about sentiment—it’s about knowing what matters, when it matters. Quid helps you:

  • Track live consumer conversations across platforms like Reddit, TikTok, and Amazon reviews to spot changes in tone, trust, or relevance—like increasing complaints about packaging waste or praise for a surprise-and-delight campaign.

  • Catch real-time shifts in perception—whether it's excitement around a limited-edition product drop or backlash over a controversial social post.

  • Identify what themes, moments, or messages are helping—or hurting—your brand reputation, such as influencer controversy or successful user-generated content.
See Your Brand the Way Consumers Do
 

Metrics alone don’t explain why consumers love—or leave—a brand. Quid enables:

  • Deep dives into how your brand is perceived across values, product benefits, and emotional tone—for example, are you seen as accessible, premium, or performative?

  • Tracking of brand association shifts—like when your name becomes linked with affordability instead of premium quality, or when your sustainability claims begin raising skepticism.

  • Contextual analysis of your brand in cultural conversations, lifestyle trends, or peer comparisons—such as how your wellness product is discussed alongside mental health routines or TikTok beauty faves.
Detect Risks To Your Brand Before They Hit
 

Brand crises rarely happen overnight—they build over time. Quid helps you:

  • Spot early warning signs—like rising frustration around a product reformulation or recurring complaints about value for price.

  • Monitor specific claims or campaigns for potential backlash—such as a new advertising tagline that unintentionally alienates a core audience.

  • Understand the ripple effect of online narratives—like how a TikTok trend misusing your product might prompt safety concerns—and how they influence consumer trust or defection.

 

Predictive Analytics for Consumer Goods

Turn Today’s Signals Into Tomorrow’s Wins

Quid uses predictive models to surface early signals from social, search, and market data—so you can forecast emerging trends, spot category shifts before they hit, and make smarter bets on product, pricing, and positioning.

Anticipate What Consumers Will Want Next
 

Predictive analytics isn’t just about forecasting—it’s about seeing the signals before they become mainstream. Quid helps you:

  • Identify early trend signals across social, search, and reviews—like rising interest in gut health snacks, refillable surface cleaners, or smart home fitness gear.

  • Track momentum behind emerging needs, styles, and values—such as the growing demand for sober-curious beverages or climate-conscious packaging.

  • Detect the tipping point when niche interests—like sea moss supplements or minimalist kitchen tools—become mass-market opportunities.
Forecast Market Shifts With Confidence
 

You can’t plan for the future with backward-looking data. Quid enables:

  • Forward-looking views of category growth, sentiment, and consumer behavior shifts—like plant-based demand surges or fragrance fatigue.

  • Scenario modeling based on historical trend patterns and current conversation velocity—such as how post-pandemic self-care trends compare to early wellness waves.

  • Confident forecasting of demand spikes or erosion risks tied to cultural, seasonal, or competitive factors—like the impact of a celebrity brand launch or TikTok product virality.
Fuel Proactive Strategy Across Teams
 

Don’t wait to react—get ahead of what’s next. Quid empowers:

  • Brand, innovation, and insights teams to prioritize based on what’s gaining traction—like a sudden rise in interest in magnesium for stress relief.

  • Merchandising and marketing to align on where demand is headed—such as prepping campaigns around DIY beauty trends or off-season travel gear.

  • Executives to make faster, data-driven decisions on portfolio bets, product lifecycles, and go-to-market timing—like accelerating a launch tied to an emerging aesthetic or delaying investment in a declining category.

 

Consumer Goods Resources

Hear directly from the teams putting Quid to work. Explore real stories, on-demand webinars, and expert content to see how others are turning insight into actions for Consumer Goods leaders like you. 

Consumer Goods Customer Stories

See how leading consumer goods brands use Quid to stay ahead of consumer trends, monitor competitor moves, and drive impact across product development, brand strategy, and go-to-market execution.

 

View the Stories

Consumer Goods Blogs and Reports

Explore fresh perspectives, trend breakdowns, and data-backed insights from the frontlines of consumer goods. Our blogs and reports cover what’s driving product preferences, shifting consumer behavior, and competitive strategy—so you can plan with confidence.

View the Content

Consumer Goods Webinars

Hear from experts and industry leaders as they unpack the trends, strategies, and signals shaping the future of consumer goods. Watch live or on-demand to see how top brands are turning insights into smarter products, campaigns, and portfolio moves.

Watch Webinars

 

Let's Work Together

Say goodbye to complex tools and endless dashboards and hello to AI Agent-delivered outcomes.

Get in touch, and we’ll discuss how the intersection of human engineering, industry-leading data, and state-of-the-art AI applications can help you sell more, avoid crises, and boost customer loyalty.