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The Data Behind the Outcomes

Discover the data that powers your insights.

Quid works the way you work, tapping into a vast array of compliantly sourced data and transforming billions of points into verifiable intelligence to give you the solutions to move faster, plan smarter, and back every decision with data you can cite.

Data Coverage and Sources Driving Outcomes


Quid helps you discover the trends shaping your industry by drawing connections from millions of verifiable, compliantly-sourced data sets, from social, market, search, broadcast, and even your own data. Today, we have more than 2 petabytes of datasets active for our customers.

You can view a sampling of our most popular data sources below.

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The Sources Behind the Data

 

Capturing every conversation from a universe of data from blogs, news, social channels, and more.

Blogs

 

A rich source of in-depth analysis and opinion, blogs provide context on emerging trends, niche interests, and consumer sentiment that shape the broader conversation.

Forums

 

Forums capture authentic, real-time discussions on specialized topics, revealing consumer needs, concerns, and preferences directly from engaged communities.

News

 

News sources, notably Broadcast Data from Lexis Nexis, offer timely coverage on global events, industry shifts, and brand reputation, giving a pulse on the external factors influencing consumer behavior.

Employee Reviews

 

Reviews from platforms like Glassdoor reveal internal insights on company culture, employee satisfaction, and brand perception, reflecting how businesses are viewed from the inside out.

Social Networks

 

Social media provides vast, immediate data on public sentiment, trends, and brand interactions, capturing the dynamics of brand loyalty and real-time consumer feedback.

Comments

 

Comments on various platforms reveal spontaneous consumer reactions, opinions, and detailed feedback, highlighting nuances in customer satisfaction and brand perception.

Custom Data

 

Unique to Quid, this dataset blends proprietary models our engineers co-develop with customers, refining analysis with targeted context and accuracy.

Quid Data

 

Unique to Quid, this dataset blends proprietary models our engineers co-develop with customers, refining analysis with targeted context and accuracy.