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Consumer Insights

With real-time intelligence from billions of data points across social media, review sites, forums, and more, Quid helps you discover trends that are driving consumer behaviors today, predicts what they'll buy in the future, and recommends how you can use these insights to increase sales and build customer loyalty.

 

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Spot New Market Opportunities

Quid helps you match your products to demand by identifying trends, emerging consumer needs, and cultural moments extracting insights from social, market, customer data, and more.

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Improve Brand Health

Develop proactive, data-driven strategies that protect and strengthen your brand's reputation by spotting consumer signals and potential risks early.

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Increase Brand Loyalty

Reduce churn, boost retention, and tailor customer experiences, both in-person and online, to drive repeat sales and keep customers coming back for more.

"Our research with Quid has given us valuable insights into consumer behavior and quantifiable data regarding conversations on various subject matters and product claims. This has enabled us to intelligently develop new products and flavors to expand our portfolio. And the result was a remarkable 138% increase in sales.”

Andy Moeck, Vice President of Marketing and Innovation, Starkist

Consumer Insights by Industry

Quid delivers consumer insights tailored to your industry—so you see not just what people are saying, but what it means for your category. From retail and healthcare to finance and consumer goods, we surface the trends, sentiment, and language that moves markets.

Commerce & Retail

Quid helps you predict what your customers want next—by turning billions of signals from social, search, and shopper data into clear actions for merchandising, marketing, and product decisions.
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How It Works

Learn how Quid turns insights into action to help retailers optimize their buys and sell more at list price.

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See how you can be the smartest person in the room during your next merchandising meeting.

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Resources

View real examples of how Quid empowers retail teams, from demand planning to marketing.

 

Pharmaceuticals

Quid helps you uncover patient needs, HCP sentiment, and market shifts—by turning real-world data from social, search, and forums into clear insights that drive brand strategy, market access, and medical affairs decisions.
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How It Works

Quid surfaces real-world patient and HCP insights—so pharma teams can act faster on what matters.

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See how unfiltered patient and HCP voices become decision-ready insights for medical and commercial teams.

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Resources

View real examples of how Quid empowers life sciences teams, from R&D to patient advocacy and brand.

 

Media & Entertainment

Quid helps you stay ahead of cultural trends and audience shifts—by turning social buzz, content engagement, and search behavior into actionable insights for content strategy, talent decisions, and franchise development.
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How It Works

Quid helps you decode what audiences care about, so you can greenlight the right projects, cast smarter, and time campaigns to what’s trending now.

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Explore sample insight briefs built for entertainment teams. See how we uncover emerging fan interests, talent buzz, and content trends before they peak.

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Resources

Learn how media companies use Quid to forecast demand, protect brand equity, and stay ahead of the competition.

 

Travel & Hospitality

Quid helps you capture the next wave of travelers by turning reviews, social sentiment, and booking trends into insights that optimize guest experience, destination marketing, and loyalty strategy.
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How It Works

Quid turns social, search, and traveler feedback into real-time insights, helping you spot emerging destinations, traveler mindsets, and experience trends before they hit the mainstream.

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Dive into a sample brief to see how we uncover shifting traveler behavior, rising destinations, and experience trends that can shape your next campaign or offering.

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Resources

Browse case studies and reports to see how top travel brands use Quid to adapt faster, personalize experiences, and capture demand as it emerges.

 

Consumer Goods

Quid helps consumer goods brands stay ahead of shopper behavior by translating social buzz, search trends, and retail signals into insights that drive product innovation, campaign timing, and shelf strategy.
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How It Works

Quid spots trends around what consumers are saying, searching, and buying, so you can identify product gaps, and shifting needs before your competitors do

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Check out a sample brief to see how we surface emerging flavor profiles, packaging cues, and consumer missions that can fuel your next product launch.

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Resources

Explore case studies and insight briefs to see how leading CPG brands use Quid to guide innovation, refine positioning, and stay ahead of consumer demand.

 

Agencies & Consulting

Quid gives you a strategic edge by turning noise into signal—delivering fast, defensible insights from social, market, and customer data to power pitch wins, client strategies, and trend reports.
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How It Works

We equip your teams with AI-powered insights that uncover emerging trends, audience shifts, and whitespace—so you can pitch sharper, deliver faster, and scale strategic impact for clients.

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Explore sample briefs to see how we help agencies and consultancies turn cultural signals into client-ready insights that drive brand, campaign, and innovation strategy.

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Resources

Access reports and client stories to see how top agencies and consultancies use Quid to win pitches, accelerate research, and deliver standout strategies.

Let's Work Together

Say goodbye to complex tools and endless dashboards and hello to AI Agent-delivered outcomes.

Get in touch, and we’ll discuss how the intersection of human engineering, industry-leading data, and state-of-the-art AI applications can help you sell more, avoid crises, and boost customer loyalty.