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Data Science

Quid streamlines insights across your organization, enabling a unified, data-driven strategy that transcends departmental boundaries.

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Contextualization

Contextualization

With real-time consumer and market data delivered directly to your business intelligence systems, your stakeholders can make smarter decisions by looking at consumer and market data alongside sales, marketing and other business-critical data points.

 

Cost-Effective Real-Time Custom Data

Cost-Effective Real-Time Custom Data

Quid ensures that your BI Systems are continuously updated based on your needs, from raw data to custom metrics, and doing it without breaking the bank.  

 

Advanced-Data Verification 

Advanced-Data Verification 

Quid provides cleansed data from industry-leading sources enabling you to trust the data behind your decisions.

 

Monitor

Flexible Deployments 

Quid supports deployment the way your business requires it, leveraging your existing BI systems, and giving you the option to use your own data science models without needing to leverage specialty tools to access consumer and marketing data.

 

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries

  • Nordstrom Sample Insight Brief

    Across the last six months the dominant narratives show bifurcation: mall-level decline driven by anchor exits and store closures is widely reported and amplified on social platforms, while select retailers (Nordstrom, Nordstrom Rack) and landlords are executing targeted strategies—experiential activations and aggressive re-leasing—that produce strong leasing spreads and tactical revenue upside. For an analytical user, the actionable priority is to treat perception signals (social clips, local reporting) as leading indicators of footfall risk while using the disclosed leasing- and activation-level metrics (cash spreads; monthly brand collaborations) as quantifiable levers in portfolio revenue and NOI scenarios. These combined signals should drive differentiated tactical responses by asset: defensive operations/PR where perception is poor; active leasing and experiential programming where demand can be captured.

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    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Consumer Goods
    • Retail and Commerce
    • Fashion

  • L.L. Bean Sample Insight Brief

    Our models surfaced insights that center on L.L. Bean’s physical expansion and product heritage: local store openings and mall anchors generate community excitement and experiential content; community events convert openings into family-oriented social moments; vintage/resale interest signals an archival fashion opportunity; and signature products (Boat & Tote) remain potent drivers of affordable, shareable brand equity. These patterns point to concrete commercial levers—event programming, archive monetization, lease/co-marketing negotiation, and product-level activations—that will most efficiently convert local hype into sustained sales and brand momentum.

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    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • R&D
    • Product Innovation
    • Fashion
    • Consumer Goods
    • Retail and Commerce

  • Giorgio Armani Sample Insight Brief

    Our models revealed that there is strong engagement around fragrance collections (luxury and affordable), a high-visibility influencer-brand partnership (Dunk with Armani), intense legacy coverage following Giorgio Armani’s passing, product loyalty to Armani Beauty’s luminous base products, and organized community campaigns. Key actions include converting product intent into sales, distinguishing organic from coordinated amplification, and applying sensitivity during legacy-related spikes.

    Read More

    1/27/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • Influencer Identification
    • Product Innovation
    • R&D
    • Fashion
    • Consumer Goods
    • Retail and Commerce