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Consumer Insights

With real-time intelligence from billions of data points across social media, review sites, forums, and more, Quid helps you discover trends that are driving consumer behaviors today, predicts what they'll buy in the future, and recommends how to use these insights to increase sales and build customer loyalty.

 

 

HOW QUID WORKS

We leverage live market models built to inform decisions, not just display data. When teams need to understand what’s shifting in their market, and act on it, they use Quid.

One platform for questions, insights, outputs, and automation.

 

What Powers Quid

Quid combines rich public data with a structured process built to produce clear, defensible insight. We ingest sources like consumer feedback, forums, media, patents, and disclosures, structure them into models, and deliver analysis through briefs, Q&A, and automation, all aligned to what your team needs to know.

1
We Bring the Data

Quid connects to a wide range of public data sources — social, reviews, forums, media, and company disclosures — and continuously ingests new signals to stay current.

2
Data Flows Into The Models
Prebuilt, structured topic models designed to reflect what your team cares about — a brand, audience, category, or trend. They’re built to surface key insights quickly, so you can explore, ask questions, and generate outputs instantly.
3
Models Find Trends & Insights

Models surface trends & shifts in sentiment, attention, narrative, and positioning. You can question them directly with Ask Q, compare segments, or explore what’s changing over time.

4
Insights Are Engineered Into Briefs

Insights from the model's analysis are turned into Insight Briefs — built on prompt logic, delivered on schedule or by trigger, and ready to distribute across the team.

Quid Factory Black Background

The Data Layer Behind the Scenes

From social, market, search and even your own data, Quid delivers you actionable insights that help you drive positive business outcomes by drawing connections from millions of diverse data sets. Today, we have over 2 petabytes of model data active for our customers.

A DIVERSE ARRAY

Quid operates a diverse array of data connectors and downloaders that connect to various data sources, including Reddit, Facebook, Instagram, YouTube, LexisNexis news, X/Twitter, Weibo, S&P Capital IQ company data, Crunchbase company data, Clarivate patent data, as well as news, blogs, reviews, and forum sites. These data connectors utilize a mix of streaming endpoints, RESTful APIs, and other data protocols for file transfers. Every day, we receive and store over 300 million documents, maintaining a live archive with access to trillions of records.

AI-DRIVEN PROCESSING

Each document arriving at our facility is processed by a cluster of hundreds of machines operating under a proprietary, in-house-built MapReduce framework. Junk and spam content are filtered out in the early stages, and the remaining documents are normalized, indexed, and integrated into a searchable document store powered by inverted indexes, RDBMS, graph databases, and vector databases. The entire pipeline is designed to ensure high availability and seamless horizontal scalability.

SOPHISTICATED MODELS

Quid’s data processing pipeline incorporates advanced Generative AI and NLP models for data enrichment. These models support over 40 languages and perform tasks such as geographic tagging down to the city and DMA levels, sentiment and emotion analysis at the sentence level, and social mood assessment. Additionally, the models recognize named entities, identify demographic and gender profiles, and perform other sophisticated analyses.

 

ACCESSIBILITY & SCALE

Data accessibility at Quid adheres to the same horizontal scalability principles, distributing searchable document stores across hundreds of servers. To maximize system availability, we implement replication and automatic failover mechanisms. Our query cluster extends beyond basic text search, providing flexible solutions tailored to diverse problem domains. This includes semantic search and structured search with Boolean operators, wildcard matching, word proximity searches, time-series analysis at various time intervals, histograms, distinct value counts, and more.

Quid_Models

 

Quid Models

A live, structured view of your space — scoped to your team’s focus and built to evolve with the market.

A Quid Model is a pre-configured analysis workspace built from relevant public data. It’s already trained on what your team needs to monitor — whether that’s a brand, product, audience, or category — and knows how to surface the most important signals.

Models can be questioned directly, generate Insight Briefs, and support automated tracking with Q Agents. One model powers everything, without starting from scratch.

 

 

Talk to Your Models With  Ask Q 

Ask Q lets your team interact with the Quid Models in plain language. You can pose a question about shifts in sentiment, customer feedback, campaign performance, or competitive movement. The system responds with a grounded answer, sourced from the live model, ready to use.

A direct interface to your model — ask a question, get an answer, no delay.

Talk to Your Models With ASK Q

 

Ask Q lets your team interact with the Quid Models in plain language. You can pose a question about shifts in sentiment, customer feedback, campaign performance, or competitive movement. The system responds with a grounded answer, sourced from the live model, ready to use.

A direct interface to your model — ask a question, get an answer, no delay.

Ask_Q

Q Agents

 

Pre-built,use case-specific workflows powered by agentic AI.

Q Agents monitor your Quid Model for the topics, signals, or shifts you define. When conditions are met, they run the analysis and generate a structured Insight Brief — no manual input required.

Each brief includes key themes, metrics, and source-backed findings, ready to share or explore further.

You decide what matters. Q Agents keep watch and deliver when it does.

Select a Q Agent for your topic

Enter details about your analysis

A multi-step agentic AI workflow is triggered

An Insights Brief is generated and delivered to Terminal and inbox

Browse Q Agents For Agencies Corporate Affairs Public Relations C-Suite Strategy Innovation Consumer Insights R&D Marketing Brand Health

Media Coverage Analysis

Scan media coverage for trends, sentiment, and key themes. Choose your category and focus areas to get a custom brief in 15 minutes.

Earnings Call Analysis

Analyze earnings call transcripts from the Fortune 1000 to executive briefs —highlighting sector themes, forward-looking signals, and strategic company commentary.

Food Product Concepts

Explore consumer narratives around concepts like 'Mediterranean cuisine' to uncover cultural drivers, unmet needs, and trend-backed opportunities.

Brand Sentiment Analysis

Track brand sentiment (e.g., poppi) across social platforms to uncover key themes, emotions, complaints, and platform-specific differences.

Topic Sentiment Analysis

Analyze sentiment around topics like functional drinks across social platforms to surface key themes, emotions, and platform-specific differences.

Company Profile

Get a quick snapshot of any company—from ownership and revenue model to employee sentiment, competitive landscape, and consumer/media narratives.

Industry Profile

Analyze market chatter across news, social, and forums to create an industry snapshot—highlighting trends, challenges, growth signals, and brand momentum.

Subreddit Analysis

Explore Reddit narratives in your category—uncover sentiment, recurring themes, and what drives engaged community conversation.

Themes Discovery

Uncover emerging themes and visualize how key topics, influential voices, and engagement levels connect across your analysis.

Quotes Radar

Quickly surface and summarize soundbites from KOLs and public figures—quantified by engagement and reach across online and media conversations in a simple brief.

Industry Social Summary

See how companies in your industry perform across social channels—highlighting top platforms, content, and engagement drivers.

TikTok Trend Scan

Identifies the top TikTok trends in your category—backed by scores, audience data, key quotes, and trend growth over time.

​Sales Intelligence​​

Generates a tailored sales brief with company news, key themes, and summaries by persona and region.

​Company Landscapes

Finds and groups relevant companies using AI—surfacing key clusters, trends, examples, and a high-level summary.

​Patents Landscape

Builds a full patent landscape—covering trends, domains, competition, and whitespace for any topic or company.

​Request a Custom Q Agent

Need something specific? We’ll help you build a custom Q Agent tailored to your questions, data, and workflow—ready to deliver repeatable, high-value briefs.

​​News Clippings

Delivers a curated news section with AI-summarized stories and a topline brief—tailored to your client’s context for quick situational awareness.

​​​Company Social Summary

See how your brand performs across social—highlighting top platforms, content themes, and what’s driving engagement.

​​​Ingredient Deep Dive

Unpacks trending ingredients by analyzing consumer sentiment, use cases, and claims—revealing the why and how for R&D and product innovation.

​​​Trending Ingredients

Surfaces trending ingredients across social, search, and market data—highlighting what’s gaining traction and why it matters now.

Competitive Analysis

Tracks competitor moves—surfacing key news, product launches, and campaigns with summaries tailored to your client’s context.

Influencer Identifier

Finds the right influencers for your brand—mapping reach, relevance, and audience alignment based on your category and goals.

Quantification of Trends

Measures the size, growth, and momentum of any trend—backed by data from social, search, and market signals to prioritize what matters most.

Patents Insights

Surfaces key patent trends for any topic or company—highlighting innovation areas, white space, and competitive activity across time.

Author Bio

Builds a quick profile of any author—summarizing their expertise, affiliations, publication history, and relevance to your focus area.

4 C's

Analyzes conversation through the lens of Culture, Category, Competition, and Consumer—connecting themes to business impact.

Inside An Insights Brief

This is the output: a sharp, executive-ready snapshot built around the topic you care about.

It leads with the signal, cuts the noise, and gives you just enough context to act with confidence. You’ll get the key takeaways, the relevant trends, and the why behind it—all packaged in a format that’s easy to scan, share, and put to work.

No dashboards. No detective work. Just answers.

 

Indie_Sleaze_Brief

Bring Quid Into Your AI Ecosystem

Quid Models, AskQ, and Q Agents can be accessed through your existing AI tools and systems.

Your team doesn’t need to log into Terminal to get value. With Model Context Protocol (MCP), the same structured intelligence can be accessed by internal platforms, chat interfaces, or enterprise AI agents — with full logic and traceability intact.

Quid doesn’t sit on the side. It works inside your architecture.

55

System-Level Access

Let internal tools, AI agents, or workflows query your Quid Model direct.y

58

Automated Output Routing

Deliver briefs and insights into existing platforms without manual handoff.

57

Flexible Interface Support

Compatible with any system that supports natural language input and standard API protocols

56

Shared Model Logic

Use the same structured intelligence across interfaces, with no loss in context or versioning.

Media Coverage-2

Media Coverage Analysis​

 

Scan media coverage for trends, sentiment, and key themes. Choose your category and focus areas to get a custom brief in 15 minutes.

VIEW EXAMPLE BRIEF
Earnings Call Categorical Analysis-1

​Earning Call Categorical Analysis​​

 

Analyze earnings call transcripts from the Fortune 1000 to create a category-specific executive brief —highlighting sector themes, forward-looking signals, and strategic company commentary.


​

VIEW EXAMPLE BRIEF
Food Product Concepts-1

​Food Product Concepts​​

 

Explore consumer narratives around concepts like 'Mediterranean cuisine' to uncover cultural drivers, unmet needs, and trend-backed opportunities.

VIEW EXAMPLE BRIEF
Brand Sentiment Analysis-1

​Brand Sentiment Analysis​​

 

Track brand sentiment (e.g., poppi) across social platforms to uncover key themes, emotions, complaints, and platform-specific differences.​

VIEW EXAMPLE BRIEF
Topic Sentiment Analysis-1

​Topic Sentiment Analysis​​

 

Analyze sentiment around topics like functional drinks across social platforms to surface key themes, emotions, and platform-specific differences.​​

VIEW EXAMPLE BRIEF
Company Profle-1

​Company Profile​​

 

Get a quick snapshot of any company—from ownership and revenue model to employee sentiment, competitive landscape, and consumer/media narratives.

VIEW EXAMPLE BRIEF
Industry Profile-1

​Industry Profile​​

 

Analyze market chatter across news, social, and forums to create an industry snapshot—highlighting trends, challenges, growth signals, and brand momentum.

VIEW EXAMPLE BRIEF
Subreddit Analysis-1

​Subreddit Analysis ​​

 

Explore Reddit narratives in your category—uncover sentiment, recurring themes, and what drives engaged community conversation.

Themes Discovery

​ Themes Discovery ​​

 

Uncover emerging themes and visualize how key topics, influential voices, and engagement levels connect across your analysis.

VIEW EXAMPLE BRIEF
Quotes Radar

​Quotes Radar​​

 

Quickly surface and summarize soundbites from KOLs and public figures—quantified by engagement and reach across online and media conversations in a simple brief.

VIEW EXAMPLE BRIEF
Owned Social Summary

​Industry Social Summary

 

See how companies in your industry perform across social channels—highlighting top platforms, content, and engagement drivers.

VIEW EXAMPLE BRIEF
TikTok Trend Scan

​TikTok Trend Scan ​​

 

Identifies the top TikTok trends in your category—backed by scores, audience data, key quotes, and trend growth over time.

 

VIEW EXAMPLE BRIEF
Sales Intelligence

​Sales Intelligence​​

 

Generates a tailored sales brief with company news, key themes, and summaries by persona and region.

 

VIEW EXAMPLE BRIEF
Company Landscapes

​Company Landscapes​​

 

Finds and groups relevant companies using AI—surfacing key clusters, trends, examples, and a high-level summary.

 

View Example Brief
Patents Landscape

​Patents Landscape​

 

Builds a full patent landscape—covering trends, domains, competition, and whitespace for any topic or company.

 

View Example Brief
Request Custom Agent

​Request Your Custom Q Agent​​

 

Need something specific? We’ll help you build a custom Q Agent tailored to your questions, data, and workflow—ready to deliver repeatable, high-value briefs.

LEARN HOW
News Clippings

​News Clippings

 

Delivers a curated news section with AI-summarized stories and a topline brief—tailored to your client’s context for quick situational awareness."

 

Company Social Summary

​Company Social Summary

 

See how your brand performs across social—highlighting top platforms, content themes, and what’s driving engagement.

 

Ingredient Deep Dive

​Ingredient Deep Dive

 

Unpacks trending ingredients by analyzing consumer sentiment, use cases, and claims—revealing the why and how for R&D and product innovation.

 

Trending Ingredients

​Trending Ingredients

 

Surfaces trending ingredients across social, search, and market data—highlighting what’s gaining traction and why it matters now.

 

Competitive Analysis

​Competitive Analysis

 

Tracks competitor moves—surfacing key news, product launches, and campaigns with summaries tailored to your client’s context.

 

Influencer Identifier

​Influencer Identifier

 

Finds the right influencers for your brand—mapping reach, relevance, and audience alignment based on your category and goals.

 

Quantification of Trends/Insights

​Quantification of Trends

 

Measures the size, growth, and momentum of any trend—backed by data from social, search, and market signals to prioritize what matters most.

 

Let's Win Together!


At Quid, we don’t just deliver insights—we're obsessed with helping drive the decisions that move your business.

Whether you're chasing growth, managing risk, or shaping what’s next, we combine AI agents, expert analysts, and unmatched market intelligence to help you make the right calls, faster. Because outcomes don’t come from dashboards. They come from decisions.