Data & Models.
Quid combines rich public and private data with a structured process built to produce clear, defensible insight. We structure the data into AI models, and deliver analysis through briefs, Q&A, and automation, all aligned to what your team needs to know.
Quid connects to a wide range of public and private data sources — voice of customer, social, reviews, forums, media, your company data, and company disclosures — and continuously ingests new signals to stay current.
Models surface trends & shifts in sentiment, attention, narrative, and positioning. You can question them directly with Ask Q, or reveal and validate emerging consumer trends, as well as how they change over time.
Models, pre-configured AI analysis workspaces, are designed and trained to reflect what your team cares about — a brand, product, audience, category, or trend. They’re built —standard or custom— to surface key insights quickly, so you can explore, ask questions, and generate Insight Briefs in minutes.
Insights from the model's analysis are turned into Insight Briefs. Built on prompt logic, delivered on schedule or by trigger, and ready to distribute across the team, Insight Briefs cut down on jobs to be done, giving time back to your team.
Ask Q lets your team interact with the Quid Models in plain language. You can pose a question about shifts in sentiment, customer feedback, campaign performance, or competitive movement. The system responds with a grounded answer, sourced from the live model, ready to use.
A direct interface to your model — ask a question, get an answer, no delay.
Scan media coverage for trends, sentiment, and key themes. Choose your category and focus areas to get a custom brief in 15 minutes.
Analyze earnings call transcripts from the Fortune 1000 to create a category-specific executive brief —highlighting sector themes, forward-looking signals, and strategic company commentary.
Explore consumer narratives around concepts like 'Mediterranean cuisine' to uncover cultural drivers, unmet needs, and trend-backed opportunities.
Track brand sentiment (e.g., poppi) across social platforms to uncover key themes, emotions, complaints, and platform-specific differences.
Analyze sentiment around topics like functional drinks across social platforms to surface key themes, emotions, and platform-specific differences.
Get a quick snapshot of any company—from ownership and revenue model to employee sentiment, competitive landscape, and consumer/media narratives.
Analyze market chatter across news, social, and forums to create an industry snapshot—highlighting trends, challenges, growth signals, and brand momentum.
Explore Reddit narratives in your category—uncover sentiment, recurring themes, and what drives engaged community conversation.
Uncover emerging themes and visualize how key topics, influential voices, and engagement levels connect across your analysis.
Quickly surface and summarize soundbites from KOLs and public figures—quantified by engagement and reach across online and media conversations in a simple brief.
See how companies in your industry perform across social channels—highlighting top platforms, content, and engagement drivers.
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Identifies the top TikTok trends in your category—backed by scores, audience data, key quotes, and trend growth over time.
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Generates a tailored sales brief with company news, key themes, and summaries by persona and region.
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Finds and groups relevant companies using AI—surfacing key clusters, trends, examples, and a high-level summary.
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Builds a full patent landscape—covering trends, domains, competition, and whitespace for any topic or company.
Need something specific? We’ll help you build a custom Q Agent tailored to your questions, data, and workflow—ready to deliver repeatable, high-value briefs.
Delivers a curated news section with AI-summarized stories and a topline brief—tailored to your client’s context for quick situational awareness."
See how your brand performs across social—highlighting top platforms, content themes, and what’s driving engagement.
Unpacks trending ingredients by analyzing consumer sentiment, use cases, and claims—revealing the why and how for R&D and product innovation.
Surfaces trending ingredients across social, search, and market data—highlighting what’s gaining traction and why it matters now.
Tracks competitor moves—surfacing key news, product launches, and campaigns with summaries tailored to your client’s context.
Finds the right influencers for your brand—mapping reach, relevance, and audience alignment based on your category and goals.
Measures the size, growth, and momentum of any trend—backed by data from social, search, and market signals to prioritize what matters most.