Curious how celebrity campaigns shape brand perception? Dive into this side-by-side sentiment brief—your snapshot into how different ambassadors activate audiences and drive value in very different ways.
Curious what’s shaping fashion in early 2026? This trend brief maps how nostalgic aesthetics, elevated basics, and cultural mashups are driving fresh momentum across categories—from streetwear to luxury.
As consumers justify buys through self-care and small wins, agencies have a chance to help brands meet this moment—by turning emotional spending cues into smarter segmentation, more resonant messaging, and campaigns that position products as earned rewards.
"We were really missing the insights on our actual consumers and their actual opinions, so what we use Quid for today that is bringing a lot of value to our business is: [understanding] what consumers are talking about, who are consumers talking about, where are they talking about it, and how are they talking about it.”
Identify emerging trends, track product perceptions, and spot whitespace across millions of diverse data sets, from social, market, search, broadcast, and even your own data. Explore the sources tapping into the petabytes of data powering Quid's consumer brands insights and recommended actions.
Anticipate what your customers will want next—whether it's a new silhouette, skincare ingredient, or colorway. Stay ahead of fast-moving aesthetics and shifting values to build brand relevance that lasts.
Validate product direction with cultural and consumer signals, not just gut feel. Use real-time data to de-risk bets on features, formats, and go-to-market timing—especially in trend-driven categories like beauty, fashion, and consumer tech.
Track long-range lifestyle and purchase behavior shifts across your portfolio—across regions, subcultures, and channels. Refine positioning, price architecture, and product mixes with precision.
View a tour of how luxury brands can expand their market share by identifying potential influencer and celebrity partnerships that align with their brand values and appeal to new demographics.
Quid helps teams launch products faster, reduce time spent on manual research, and deliver campaigns and products that connect with consumers.
Stay ahead of what buyers actually want—not just what they say in surveys.
Quid delivers real‑time, deep insight into evolving consumer attitudes, unmet desires, and sentiment around products and experiences so you can shape offerings, messaging, and brand strategy with confidence.
Today’s brand investments are emotional as much as functional. Quid helps you:
Listen to real conversations where people actually discuss products they choose to keep—like why a luxury timepiece signals identity or what features matter most in a new smartphone.
Decode the drivers behind purchase behavior in your category—whether it’s status cues in beauty, performance expectations in tech, or sustainability values in apparel.
Spot subtle but growing needs that competitors aren’t addressing—like modular tech design, gender‑neutral luxury skincare, or car features tied to urban lifestyles.
Whether updating a classic lineup or launching something new, Quid gives you clarity. You can:
Track how brand perception shifts with cultural moments—like how inclusivity or craftsmanship narratives land with different audiences.
Surface language, visuals, and product attributes that resonate—e.g., “artisan‑crafted,” “connected experience,” or “timeless design.”
Catch mismatches between intent and impact—like aspirational advertising that reads as out of touch.
Consumer data shouldn’t sit in a report—it should fuel decisions across your org. Quid helps you:
Equip brand teams with evidence to refine storytelling and positioning.
Guide innovation with consumer‑inspired product roadmaps that reduce risk.
Help leaders prioritize investments based on actual demand signals, not internal assumptions or lagging metrics.
Consumer brands don’t just compete on shelf—they compete in culture.
Quid helps you track what’s shaping the market now and what’s coming next, so your teams can stay relevant, respond to new signals, and make smart decisions before your competitors do.
Whether you’re launching into a new market or reevaluating brand positioning, Quid helps you:
Benchmark against emerging and established players across key markets.
Understand how different consumer segments perceive category value—like what makes one smartwatch feel premium vs. another feel generic.
Track how product narratives, features, and campaigns are landing across regions, retailers, and platforms.
The best brands don’t just react to change—they’re built to navigate it. With Quid, you can:
Align teams around a shared view of consumer, cultural, and market shifts.
Move faster with real-time, evidence-backed insights—not just quarterly reports.
Spot white space and saturation before it shows up in your sales data.
In fast-moving categories like beauty, fashion, and consumer tech, understanding how competitors are positioning, performing, and connecting with customers is critical.
Quid helps you stay sharp—tracking what’s gaining traction, what’s falling flat, and where new threats are coming from.
Track how product lines, campaigns, and collabs are landing in the market.
Compare positioning across key players and up-and-comers
Monitor how consumer sentiment shifts in response to new features, formats, or storytelling
Understand where competitors are leaning in—whether it’s wellness, minimalism, or high-performance
Catch rising players before they go mainstream.
Surface brands earning attention in subcultures, niche communities, or emerging markets
Analyze what’s driving growth—design, functionality, price point, or social proof
Use those signals to inform your roadmap, marketing, or acquisition strategy
Bring evidence to big decisions.
Validate assumptions with data from the market, not just internal debate
Align teams around what matters most right now—where you're ahead, and where you're vulnerable
Fuel brand, product, and investment strategies with a clear picture of the landscape
Consumer loyalty is built over time—and lost in a moment.
Quid helps you stay close to how your brand is being talked about, understood, and felt across platforms, regions, and customer groups.
Go beyond surface metrics to understand how your brand is showing up in the wild.
Monitor how customers, influencers, and media are framing your products and identity
Compare earned and owned sentiment across retail, review, social, and search channels
Spot disconnects early—like a premium product being perceived as mass, or sustainability claims falling flat
Catch the small shifts that can turn into reputation risks or missed opportunities.
Detect negative narratives or confusion as they emerge—not after the fact
Understand what’s driving spikes in attention, whether it’s praise, criticism, or cultural context
Use that insight to inform messaging, creative direction, and cross-functional decisions
Go deeper than likes or mentions.
See how perception shifts over time, especially during launches, campaigns, or key moments
Understand the attributes consumers associate with your brand—style, quality, value, innovation
Track how those perceptions differ across audiences and competitors
Timing matters—especially when consumer preferences shift fast.
Quid uses AI to surface early signals and model where things are heading, so your team can make smarter bets across product, brand, and go-to-market.
Understand what’s picking up momentum across categories, channels, and communities.
Track rising aesthetics, materials, ingredients, and formats across platforms like TikTok, Reddit, and search
See how cultural moments, values, or lifestyles are influencing purchase behavior
Prioritize what’s growing vs. what’s just noise, based on real engagement and trajectory
Move with more confidence from idea to execution.
Validate product direction using external demand signals, not just internal hypotheses
Forecast category shifts that impact everything from brand messaging to R&D
Anticipate what your consumers will want—not just what they’re buying now
Predictive insight is only useful if it’s actionable. Quid helps you:
Align cross-functional teams around where to invest and when to launch
Stay in sync with evolving expectations across regions, demos, and platforms
Make data-backed calls on assortment, positioning, and creative strategy
Hear directly from the teams putting Quid to work. Explore real stories, on-demand webinars, and expert content to see how others are turning insight into actions for Consumer Brands leaders like you.
See how leading consumer goods brands use Quid to stay ahead of consumer trends, monitor competitor moves, and drive impact across product development, brand strategy, and go-to-market execution.
Explore fresh perspectives, trend breakdowns, and data-backed insights from the frontlines of consumer goods. Our blogs and reports cover what’s driving product preferences, shifting consumer behavior, and competitive strategy—so you can plan with confidence.
Hear from experts and industry leaders as they unpack the trends, strategies, and signals shaping the future of consumer goods. Watch live or on-demand to see how top brands are turning insights into smarter products, campaigns, and portfolio moves.
Say goodbye to complex tools and endless dashboards and hello to AI Agent-delivered outcomes.
Get in touch, and we’ll discuss how the intersection of human engineering, industry-leading data, and state-of-the-art AI applications can help you sell more, avoid crises, and boost customer loyalty.