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Consumer Insights

With real-time intelligence from billions of data points across social media, review sites, forums, and more, Quid helps you discover trends that are driving consumer behaviors today, predicts what they'll buy in the future, and recommends how to use these insights to increase sales and build customer loyalty.

 

Competitive Analysis

Gain a clear view of where you stand in the market. Quid’s Competitive Analytics helps you track competitor moves, uncover shifts in messaging and positioning, and see exactly where opportunities open up — so you can stay ahead, not just keep up.

 

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Track Competitor Moves

Quid helps you keep tabs on shifts in pricing, product launches, marketing campaigns, and public sentiment across the competitive landscape.

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Identify Market Gaps

Spot unmet needs, whitespace, or emerging conversations where your brand can step in before the rest of the market does.

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Protect Brand Health

Monitor competitor messaging, reviews, and sentiment to protect against risks and defend your share of voice.

"Our research with Quid has given us valuable insights into consumer behavior and quantifiable data regarding conversations on various subject matters and product claims. This has enabled us to intelligently develop new products and flavors to expand our portfolio. And the result was a remarkable 138% increase in sales.”

Andy Moeck, Vice President of Marketing and Innovation, Starkist

Competitive Analysis by Industry

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Quid delivers competitive intelligence tailored to your industry, giving you a clear view of what your rivals are doing now and where they’re headed. We help you uncover market shifts, spot risks early, and find opportunities to outpace the competition.

 

Commerce & Retail

Quid helps you compare competitor pricing, promotions, and merchandising moves so you can fine-tune your strategy and protect margins.
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How it Works

Use Quid to track how competing brands, products, and campaigns are performing—so you can benchmark against the market, spot gaps in your assortment, and respond faster with pricing, promotions, and positioning that win.

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Try It Yourself

Dive into Quid’s competitive intelligence to see where rivals are gaining traction, which products or trends they’re prioritizing, and how you can adjust strategy to protect share and capture new demand.

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Resources

Access guides and case studies showing how commerce teams use competitive insights to optimize pricing, strengthen assortments, and drive higher margins with less markdown risk.

 

Pharmaceuticals

Quid uncovers how competitors communicate with patients, providers, and regulators so you can strengthen your campaigns and stakeholder relationships.
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How it Works

Use Quid to monitor how competitors are positioned across patient and HCP conversations—so you can uncover emerging threats, track messaging shifts, and adjust your strategy to stay ahead.

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Try It Yourself

Explore real-world reactions to competitor therapies across patient and HCP conversations—see where sentiment is rising or falling, and uncover opportunities to refine your brand’s positioning or messaging.

 

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Resources

See how pharma teams use Quid to track competitive activity, inform brand strategy, and support HCP and patient engagement with timely, data-driven insights.

 

Media & Entertainment

Quid reveals how competing studios, networks, and publishers shift content themes, marketing language, and partnership strategies so you can plan ahead.
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How it Works

With Quid, track how audiences are responding to competing titles, talent, and campaigns—so you can benchmark performance, spot narrative openings, and refine your release or content strategy in real time.

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Try It Yourself

Explore how competing content and campaigns are landing with different audience segments—identify rising themes, talent momentum, and narrative gaps you can move on before others do.

 

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Resources

Explore reports showing how top media and entertainment teams use competitive analysis to track rival content, benchmark performance, and sharpen strategy to capture and retain audience attention.

 

Travel & Hospitality

Quid gives you visibility into competitor pricing strategies, guest experience tactics, and seasonal promotions so you can adapt offers and stay top of mind.

 

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How it Works

Quid helps travel and hospitality teams monitor how competitors are perceived across guest reviews, social, and forums—so you can benchmark experience, track service gaps, and refine offerings to stay ahead.

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Try It Yourself

Use Quid to explore how competitors are performing across key routes, destinations, and experiences—identify service gaps, shifting guest expectations, and opportunities to differentiate.

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Resources

Explore case studies showing how travel and hospitality brands use competitive insights to improve guest satisfaction, refine positioning, and capture share from market shifts.

 

Consumer Goods

Quid shows how competitor brands are adjusting messaging, launching new products, and responding to trends so you can position your portfolio to win.
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How it Works

Quid helps consumer goods teams monitor how competing products are talked about across reviews, social, and forums—so you can benchmark sentiment, spot whitespace, and adjust product and marketing strategy to stay ahead.

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Try It Yourself

Explore how consumers are responding to competitor products—identify unmet needs, pricing perception, and gaps in the market you can move on with your next launch.

 

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Resources

See how leading consumer goods brands use competitive analysis to sharpen product strategy, improve launch timing, and make smarter portfolio decisions that drive growth.

 

Agencies & Consulting

Quid helps you track competitive moves in messaging, client wins, and market positioning so you can bring sharper insights and recommendations to your clients.
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How it Works

Use Quid to monitor competitor activity, brand perception, and market momentum—so you can deliver sharper insights to clients, back recommendations with real-time data, and stay ahead of shifting landscapes.

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Try It Yourself

Use Quid to analyze competitor positioning, campaign performance, and audience response—so you can bring sharper, data-backed recommendations to every pitch, POV, or planning session.

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Resources

Browse examples showing how agencies use Quid to deliver competitive insights that win business, strengthen strategy, and deepen ongoing client partnerships.

Let's Work Together

Say goodbye to complex tools and endless dashboards and hello to AI Agent-delivered outcomes.

Get in touch, and we’ll discuss how the intersection of human engineering, industry-leading data, and state-of-the-art AI applications can help you sell more, avoid crises, and boost customer loyalty.