<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1003172278004933&amp;ev=PageView&amp;noscript=1">

Consumer Insights

With real-time intelligence from billions of data points across social media, review sites, forums, and more, Quid helps you discover trends that are driving consumer behaviors today, predicts what they'll buy in the future, and recommends how to use these insights to increase sales and build customer loyalty.

 

Product Innovation

Anticipate category shifts before competitors see them and transform emerging trends into fully-framed, consumer-ready concepts in days, not weeks.

 

05502727-5078-41fc-ba59-047cdd261d81

Accelerate Innovation Timelines

Cut months from the traditional innovation cycle by moving from insight to in-market launch faster than insurgent brands. Eliminate R&D and marketing bottlenecks with streamlined, data-driven collaboration..

3-Jun-23-2025-10-12-48-3607-PM

From Trend to Testable Concept

Transform emerging trends into fully-framed, consumer-ready concepts that inspire action. Capture consumer desires, uncover barriers to adoption, and craft solution-driven ideas that set your innovations up for success..

2-Jun-23-2025-10-12-54-8968-PM

Strengthen Brand Relevance

Link every innovation opportunity to brand equity and positioning to ensure strategic alignment. Detect early signs of brand defection and focus on innovations that strengthen rather than dilute the core brand story.

Before using Quid, all the data was really fragmented on the media front, and we had to spend a lot of time and effort to get this data and work with it. Now, with Quid, we can do the same thing within 10 seconds.
Dr_Ivan_Terekhov
Dr. Ivan Terekhov
Director, Research and Intelligence, Lufthansa Innovation Hub

Product Innovation by Industry

Turn real-time consumer and market signals into fully-framed, testable concepts and get to market faster. Quid reveals what your customers want, the barriers holding them back, and the solutions most likely to win, so you can innovate smarter, outpace competitors, and grow your brand..

Commerce & Retail

Turn real-time consumer signals into actionable product ideas, trend-driven assortments, and high-impact campaigns that actually sell.
ChatGPT Image Jun 24, 2025, 11_55_12 PM

How it Works

Track real-time sentiment across social, reviews, and forums to uncover unmet needs, product gaps, and emerging innovation opportunities—before your competitors do..

try it

Try it Yourself

Explore how Quid helps retail teams uncover unmet shopper needs, validate product innovation ideas, and align assortments with what consumers actually want—online and in-store.

resource library icon

Resources

See how leading retailers use Quid to fuel product innovation by tracking fast-moving trends, surfacing consumer pain points, and responding to shifting expectations in real time.

 

Pharmaceuticals

Uncover patient needs and HCP insights early so you can develop more relevant therapies, faster..
ChatGPT Image Jun 24, 2025, 11_55_12 PM

How it Works

Monitor patient and provider sentiment across forums, networks, and media—so you can catch early signals around side effects, access issues, or off-label use and inform smarter product decisions.

try it

Try it Yourself

Track real-world patient and HCP conversations to surface emerging narratives around safety concerns, access barriers, or unmet needs—so you can guide product innovation and improve outcomes.

resource library icon

Resources

See how Quid helps pharma teams stay ahead of shifting narratives around patient experience, treatment satisfaction, and access challenges—without waiting for the next market research cycle.

 

Media & Entertainment

Stay ahead of cultural shifts so you can create content that resonates and drives engagement.
how it works

How it Works

Monitor audience sentiment across social, fan forums, and media to uncover early signals around concept appeal, casting reception, or format fatigue—so you can fine-tune creative decisions in real time.

try it

Try it Yourself

See how Quid helps studios, streamers, and entertainment teams validate content ideas, test talent fit, and gauge franchise potential—before greenlighting the next big project.

resource library icon

Resources

Explore how top media teams use Quid to spot emerging audience interests, iterate on creative direction, and innovate faster across formats, genres, and platforms.

 

Travel & Hospitality

Tap into evolving customer demands so you can craft experiences and offers that drive bookings and loyalty.
how it works

How it Works

Quid surfaces real-time feedback from reviews, forums, and social to uncover unmet needs and experience gaps—so you can design better services before issues hurt loyalty or bookings.

try it

Try it Yourself

Explore how Quid helps travel and hospitality brands spot innovation opportunities by mapping guest expectations, competitive white space, and evolving traveler behaviors.

resource library icon

Resources

Learn how leading airlines, hotel groups, and OTAs use Quid to turn guest feedback into smarter product ideas, upgraded experiences, and next-gen service offerings.

 

Consumer Goods

Spot emerging consumer behaviors—so you can launch products that win in-market and on shelf.
ChatGPT Image Jun 24, 2025, 11_55_12 PM

How It Works

Quid monitors reviews, forums, and social to uncover early signals around product quality, packaging feedback, or pricing friction—so you can improve or innovate before it impacts sales or brand trust.

try it

Try It Yourself

Explore how CPG and DTC teams use Quid to uncover innovation whitespace, understand what drives loyalty, and respond faster to real-world consumer feedback.

resource library icon

Resources

See how leading consumer brands use Quid to validate product tweaks, optimize launches, and shape innovation strategy based on how people actually talk and buy.

 

Agencies & Consulting

Track client brand health in real time, validate creative impact, and surface insights that turn reactive reporting into proactive guidance.
ChatGPT Image Jun 24, 2025, 11_55_12 PM

How It Works

Quid analyzes conversation across social, forums, and media to monitor how audiences are reacting to brand moments, campaigns, and competitor moves—giving your team a real-time read on brand perception.

try it

Try It Yourself

See how agencies and consultants use Quid to strengthen client pitches, defend campaign performance, and flag risks before the client ever asks.

resource library icon

Resources

Explore case studies showing how brand, comms, and strategy teams use Quid to deliver insight-backed recommendations and drive measurable outcomes.

 

Let's Work Together

Say goodbye to bloated tools and static dashboards. Quid’s AI Agents deliver real-time insight to fuel your next product breakthrough.

Get in touch to see how the right mix of human expertise, rich consumer data, and applied AI can help you launch smarter, faster, and with more impact.