Customer Insights: What They Are and How to Use Them

When brands discuss ‘customer insights,’ it conjures visions of intel skillfully extracted from ...

Consumer Research: A Secret Weapon for Marketers

How to Conduct a Competitor Audit: The Complete Guide

5 Benchmarking Examples for Brand Marketing

Keeping track of one’s online efforts is great, but meaningless without standards to measure ...

Top 15 Customer Intelligence Tools

Customer intelligence (CI) keeps your business moving forward, protects your brand health, and ...

How Trend Analysis Works in Marketing

What Is Social Media Analytics & Why Is It Important?

Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted ...

Market Research vs. Market Analysis: Understanding the Difference

It’s easy to see why market research and analysis are often conflated. Both equip decision makers ...

10 Types of Market Research To Power Your Marketing

There are many types of market research available to brands – and some are more effective than ...

Traditional Market Research vs. Modern Strategies

Decision-making in business is fraught with uncertainties. Through market research, companies ...