Quid Resource Library
Signals in the Silence: What Halloween 2025 Wants That Brands Aren’t Delivering
Mapping unmet consumer needs shifts the focus away from chasing the loudest spike. Instead, it’s ...
Football: A Cultural, Business, and Identity Catalyst
Every autumn, football dominates the calendar. From Friday night lights to Sunday showdowns, the ...
Your Competitors’ Mentions Reveal Emerging Market Disruptions
Disruption doesn’t appear out of nowhere; there are typically clues that are clearly seen in ...
Consumer Behavior Shifts During Flu Season
Every fall, flu season sparks a familiar cycle with headlines about rising cases, reminders to get ...
Witch's Brew: Fall’s Spookiest Contender for the Next Pumpkin Spice
Pumpkin spice may finally have a rival.
Unlocking Gen Z Brand Loyalty Through Language Trends
From “delulu” manifesting to unapologetically embracing “goblin mode,” Gen Z isn’t just speaking a ...
Top Fintech Trends Executives Need to Know in 2025
The financial world is in the midst of a dramatic shift. Stablecoins are no longer fringe ...
The GPT-5 Launch: Understanding Model Use & Why One Size Won’t Fit All
OpenAI’s August 7th release of GPT-5 revealed how integrated ChatGPT has become in user workflows, ...
From Fad to Forecast: Turning Trend Noise into Strategic Clarity
Turning Trend Noise into Strategic Clarity Not every signal is worth chasing. But knowing which ...
2025 Fashion Conversations Reveal Culture, Consumption, and Style Trends
Fashion has always reflected cultural shifts, but in 2025, rather than responding to change, it’s ...