Top 16 Current Consumer Trends

Consumer trends reveal not only the general inclination of the population, but also offer clues ...

The 7 Key Steps of the Market Research Process

Market research is the process of gathering business intelligence through the collection, analysis, ...

21 Free Social Media Analytics and Comparison Tools for Marketers

With the right social media analytics and comparison tools, even the smallest of businesses can ...

Generative AI's Role in Consumer and Market Intelligence

Generative AI: Beyond the Buzz The rising appeal of Generative AI is unmistakable. Gartner's recent ...

What Is Market Intelligence?

Being prepared to seize and respond to valuable information promptly is vital, as unexpected crises ...

Distinguishing Between Timely Trends and Fleeting Fads on TikTok

Many businesses seek to use trends as springboards to meaningful connections with consumers. This ...

What Is Competitive Intelligence & How Is Your Competition Using It?

Leading companies cover their bases by staying on top of news about their competitors and the ...

Top 15 Metrics for Measuring Brand Awareness

Keeping track of how your brand is perceived and received is critical. And there are 15 key areas ...

How to Write Your Best Brand Positioning Statement

The right brand positioning statement can be the difference between working effectively or running ...

How Brands Use Consumer Insights to Their Advantage

Brands must have a comprehensive understanding of their buyer personas and understand customer ...