What is Sentiment in Marketing? Definition & Examples

Sentiment is attached to everything, including the trillions of bits of aggregated data collected ...

15 Competitor Monitoring Tools & How They Work

The competition is fierce today and without competitive monitoring you won’t know what your ...

21 Competitor Analysis Tools for Social Media and SEO

Gathering competitive intelligence on your competition is essential to brand survival. Access to ...

What is Earned Media and How Does a Business Use It?

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the ...

Consumer Insights: What They Are & Why They Matter

Consumers have many brand options these days, which helps explain why brand loyalty is at an ...

Identifying Key Opinion Leaders Brands Should Know

KOLs have been in the industry for a good bit of time and have created solid reputations for really ...

Top Ten Social Bookmarking Sites to Grow Your Brand

Social listening and data analytics are akin to rock-climbing, where you’re always looking for a ...

A Comprehensive Guide to Benchmarking Analysis

Pretty much any data point can be used as a benchmarking metric. The key is to ensure that you ...