American Food Conglomerate Discovers a Niche Foodie Culture

Quid's natural language processing takes millions of data points and uncovers cultural insights in minutes.

• Create an Audience (A3D) topic for foodies, using keywords such as gastronome, food blogger, and #gourmet to identify relevant authors.
  
  
• Create a theme for related events (e.g., festivals, culinary tours, restaurant openings).
  
  
• Findings from the above audience analysis can inform future partnerships. Watch this Publicis-exclusive Audience Analysis webinar to learn more.
  

Aeronautics Company Enhances Space Technologies With Quid Connect

With Quid Connect integrated into their processes, the aeronautics company found their ‘one source of truth’ to curate data and prioritize information.

In the realm of space exploration and
technology, this organization stands as a
pioneering force, constantly seeking novelways to enhance their capabilities. A representative of the Office of Technology Policy and Strategy, faced the challenge of harnessing the rapidly evolving information landscape to further the company’s missions.

International Banking Group identifies risks to brand health in real-time

Quid Natural Language Processing improves International Banking Group’s ability to confidently detect, evaluate, and report on brand health across social channels.

• Create a topic for your brand or competitor of interest in Quid Monitor.
  
  
• Uncover consumers’ concerns with emotional and behavioral sentiment analyses.
  
  
• Use themes to analyze specific areas of interest, such as brand attributes, or crisis events. Thousands of certified themes are available to use, and you can create custom themes as desired.
  
  
• Then, configure alerts to get informed of important changes in discussions around your client’s brand or risk events. Examples:
  
  Set up an Any Metric Alert for significant changes in net sentiment or other benchmarked metrics.
  
  Receive an Any Mention Alert for posts meeting specific criteria, such as a post about a specific risk event or from a prominent influencer.
  
  
• Engage the Quid Team about creating a risk ranker Quid Connect dashboard to track and display real-time emerging risks.
  
  

A Multinational Fast Food Chain Masters Breakfast with Quid

Quid helped a multinational food chain understand the impact of cultural trends on the food industry.

• Create a topic for your brand in Quid Monitor.

• Create themes for launches or specific products.

• Then, configure alerts to get informed of important changes in discussions around your client’s brand or launch. Examples:

• • Set up an Any Metric Alert for significant changes in net sentiment or other benchmarked metrics.
    
  • Receive an Any Mention Alert for posts meeting specific criteria, such as a post from a prominent influencer. Any Mention Alerts are also impactful for comprehensive monitoring during crisis situations.
    
    
• Engage the Quid Team about creating a Live Pulse to track and display real-time conversations during a launch, live event, or campaign.
  
  

American Food Brand's Sales Surge by 138% with Customer Context

Quid helped this brand understand consumer behavior and extract the most important attributes that consumers valued.

• Create a topic for your brand or competitor of interest in Quid Monitor.
  
  
• Uncover consumers’ concerns with emotional and behavioral sentiment analyses.
  
  
• Use themes to analyze specific areas of interest, such as brand attributes, or crisis events. Thousands of certified themes are available to use, and you can create custom themes as desired.
  
  
• Apply themes in the Crosstab to quantify volume, sentiment, passion, or engagement be ingredient, attribute, or brand pillar.
  
  
• Reference the Timeline Comparison to see how specific conversations or metrics change over time.