---
title: Quid x Adweek The Untapped Power of Consumer Insights
description: Discover the untapped power of consumer insights from generative AI in the new Quid and Adweek report.
---

![Q_A_African_F_20s](https://www.quid.com/hs-fs/hubfs/Q_A_African_F_20s.jpeg?width=2000&name=Q_A_African_F_20s.jpeg)

## See Today in the Lens of Tomorrow

### Turn Patterns Into Predictions, and Predictions Into Profits

Drive impactful strategic decisions based on real-time data and customer context built on advanced generative AI.

[ Learn More ](https://www.quid.com/quid-adweek-power-of-consumer-insights#CTA)

### SMARTER THAN JUST LISTENING. MORE INTUITIVE. MORE INSIGHTFUL.

We help you turn patterns into predictions and predictions into profits.

The tools of yesterday will leave you and your business stuck in the past. But Quid's got your back, translating billions of consumer and market data points into next-level trend prediction.

- CTA

# Take a Peek at the Possibilities

### Bite-sized insights into the topics and trends you should be keeping an eye on based on 42 million online conversations in the last 12 months.

![[QuidSocial] - Buying or Purchasing - 2023-09-01 14_09_34 (English) (2)](https://www.quid.com/hs-fs/hubfs/%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png?width=1538&height=1372&name=%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png)

## Connect the Dots

 

### Spot key topics and their relationships to each other.

See how your brand fits in the larger conversation, and identify whitespace opportunities to capture a larger segment of your market. 

![[QuidSocial] - Buying or Purchasing - 2023-09-01 14_09_34 (English) (2)](https://www.quid.com/hs-fs/hubfs/%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png?width=1538&height=1372&name=%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png)

## Prioritize Trends

 

### So many topics, so little time.

The talk of the town today, may not be tomorrow. See how the top 10 topics are trending to keep your message fresh and anticipate what's coming next

![[QuidSocial] - Buying or Purchasing - 2023-09-01 14_09_34 (English) (2)](https://www.quid.com/hs-fs/hubfs/%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png?width=1538&height=1372&name=%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png)

## [H2]

 

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![[QuidSocial] - Buying or Purchasing - 2023-09-01 14_09_34 (English) (2)](https://www.quid.com/hs-fs/hubfs/%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png?width=1538&height=1372&name=%5BQuidSocial%5D%20-%20Buying%20or%20Purchasing%20-%202023-09-01%2014_09_34%20(English)%20(2).png)

## [H2]

 

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#### The Untapped Power of

#### Consumer Insights

-  

 Download the report

### Fresh insights from stale platforms?

Today’s consumer is more connected, more perceptive, and more informed than ever before—and their needs are changing at lightning speed.  

Companies can’t afford to keep up; they need to get ahead. Traditional methods of gathering market and consumer intelligence often require too much time investment, for too little data. With Generative AI, companies can discover deeper insights, faster, and illuminate hidden trends so they can see what's coming.  

### What you'll discover:

- ### 88%
  
   of executives believe customers are changing faster than they can keep up.
- ### 26%
  
   of marketers have an unclear view of their customer's journey.
- ### 25%
  
   of marketers still rely on time-consuming and limited methods like focus groups for consumer insights.

> “Truly predictive analytics are necessary to identify the trends that will guide the future.”

![AdobeStock_646046455 copy](https://www.quid.com/hs-fs/hubfs/AdobeStock_646046455%20copy.png?width=2000&name=AdobeStock_646046455%20copy.png)

### Who we asked

In partnership with Adweek, we surveyed marketing executives throughout the United States. We researched their approaches to uncovering market and consumer insights and how they use that data to understand customer context.    
 

# Unlock The Power of Consumer Insights

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