Industry How To Guides
Explore the Guides below to help strategize how Quid can be leveraged to help clients in different industries.
![AdobeStock_630804748 AdobeStock_630804748](https://www.quid.com/hs-fs/hubfs/AdobeStock_630804748.jpeg?width=2000&height=1333&name=AdobeStock_630804748.jpeg)
Industry Guides
Explore these guides to help strategize how Quid can be leveraged to help clients in different industries.
-
Healthcare
Areas of impact for healthcare clients
-
UNDERSTAND YOUR PATIENTS – Use our solutions to glean patient context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to uncover unmet needs.
-
COMPETITIVE CONTEXT – With the ability to do rigorous brand channel & press release analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.
-
INDUSTRY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.
-
APPROVALS & RECALLS – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up for your clients or their competitors.
-
HCP, JOURNALIST & POLICYMAKER VOICES – Legislation drives industry change and media/HCP influencers can sway public opinion; understanding these audiences is critical to effective messaging.
-
-
retail
Areas of impact for retail clients
- UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest. COMPETITIVE
- CONTEXT – With the ability to do rigorous channel analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.
- CATEGORY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.
- OPERATIONAL ISSUES – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.
- PAIN POINTS / UNMET NEEDS – Customers are telling brands what they want, it is just a matter of paying attention to the signals. Benchmarking themes over time allows you to assess what is fleeting versus a true unmet need.
- UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest. COMPETITIVE
-
Entertainment
Areas of impact for entertainment clients
-
CAMPAIGNS REPORTING - Benchmark campaign metrics and understand important moments during a campaign, such as, is the messaging reaching the right audience? Monitor if creatives are driving their call to actions and potential partners.
-
EVENT/BROADCAST MEASUREMENT - Identify and monitor which elements of a broadcast or event are driving the most conversation.
-
INFLUENCER ANALYSIS - Create a report to identity influencers and discover the impact of influencers on a given topic and how they interact with your brand. Monitor and analyze the impact of known influencers or detractors in an industry conversation.
-
RISK SPOTTING - Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.
- INDUSTRY TRENDS - Brands need to identify the trends that are affecting their industry and driving their customers’ behaviors and preferences in time to leverage them. Pinpoint the consumer trends that really matter.
-
-
Restaurants
Areas of impact for restaurant clients
-
UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest.
-
COMMUNITY ENGAGEMENT – Customers are telling brands what they want, it is just a matter of paying attention to the signals. Benchmarking themes over time allows you to assess what is fleeting versus a true unmet need.
-
COMPETITIVE CONTEXT – With the ability to do rigorous channel analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.
-
CATEGORY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.
-
GOVERNMENT / REGULATORY – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.
-