Areas of impact for healthcare clients

• UNDERSTAND YOUR PATIENTS – Use our solutions to glean patient context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to uncover unmet needs.
  

• COMPETITIVE CONTEXT – With the ability to do rigorous brand channel & press release analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.
  

• INDUSTRY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.
  

• APPROVALS & RECALLS – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up for your clients or their competitors.
  

• HCP, JOURNALIST & POLICYMAKER VOICES – Legislation drives industry change and media/HCP influencers can sway public opinion; understanding these audiences is critical to effective messaging.

Areas of impact for retail clients

• UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest. COMPETITIVE
  
  
• CONTEXT – With the ability to do rigorous channel analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.
  
  
• CATEGORY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.
  
  
• OPERATIONAL ISSUES – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.
  
  
• PAIN POINTS / UNMET NEEDS – Customers are telling brands what they want, it is just a matter of paying attention to the signals. Benchmarking themes over time allows you to assess what is fleeting versus a true unmet need.

Areas of impact for entertainment clients

• CAMPAIGNS REPORTING - Benchmark campaign metrics and understand important moments during a campaign, such as, is the messaging reaching the right audience? Monitor if creatives are driving their call to actions and potential partners.
  

• EVENT/BROADCAST MEASUREMENT - Identify and monitor which elements of a broadcast or event are driving the most conversation.
  

• INFLUENCER ANALYSIS - Create a report to identity influencers and discover the impact of influencers on a given topic and how they interact with your brand. Monitor and analyze the impact of known influencers or detractors in an industry conversation.
  

• RISK SPOTTING - Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.
  

• INDUSTRY TRENDS - Brands need to identify the trends that are affecting their industry and driving their customers’ behaviors and preferences in time to leverage them. Pinpoint the consumer trends that really matter.
  
  

Areas of impact for restaurant clients

• UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest.

• COMMUNITY ENGAGEMENT – Customers are telling brands what they want, it is just a matter of paying attention to the signals. Benchmarking themes over time allows you to assess what is fleeting versus a true unmet need.

• COMPETITIVE CONTEXT – With the ability to do rigorous channel analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.

• CATEGORY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.

• GOVERNMENT / REGULATORY – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.