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Industry How To Guides

Explore the Guides below to help strategize how Quid can be leveraged to help clients in different industries.


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Industry Guides

Explore these guides to help strategize how Quid can be leveraged to help clients in different industries.

  • Healthcare

    healthcareAreas of impact for healthcare clients


    • UNDERSTAND YOUR PATIENTS – Use our solutions to glean patient context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to uncover unmet needs.

    • COMPETITIVE CONTEXT – With the ability to do rigorous brand channel & press release analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.

    • INDUSTRY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.

    • APPROVALS & RECALLS – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up for your clients or their competitors.

    • HCP, JOURNALIST & POLICYMAKER VOICES – Legislation drives industry change and media/HCP influencers can sway public opinion; understanding these audiences is critical to effective messaging.

  • retail

    retailAreas of impact for retail clients


    • UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest. COMPETITIVE

    • CONTEXT – With the ability to do rigorous channel analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.

    • CATEGORY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.

    • OPERATIONAL ISSUES – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.

    • PAIN POINTS / UNMET NEEDS – Customers are telling brands what they want, it is just a matter of paying attention to the signals. Benchmarking themes over time allows you to assess what is fleeting versus a true unmet need.
  • Entertainment

    entertainmentAreas of impact for entertainment clients


    • CAMPAIGNS REPORTING - Benchmark campaign metrics and understand important moments during a campaign, such as, is the messaging reaching the right audience? Monitor if creatives are driving their call to actions and potential partners.

    • EVENT/BROADCAST MEASUREMENT - Identify and monitor which elements of a broadcast or event are driving the most conversation.

    • INFLUENCER ANALYSIS - Create a report to identity influencers and discover the impact of influencers on a given topic and how they interact with your brand. Monitor and analyze the impact of known influencers or detractors in an industry conversation.

    • RISK SPOTTING - Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.

    • INDUSTRY TRENDS - Brands need to identify the trends that are affecting their industry and driving their customers’ behaviors and preferences in time to leverage them. Pinpoint the consumer trends that really matter.

  • Restaurants

    restaurantsAreas of impact for restaurant clients


    • UNDERSTAND YOUR CUSTOMER – Use our solutions to glean customer context far deeper than you ever have before. Enhance it further by leveraging critical segmentation principles to find joint areas of interest.

    • COMMUNITY ENGAGEMENT – Customers are telling brands what they want, it is just a matter of paying attention to the signals. Benchmarking themes over time allows you to assess what is fleeting versus a true unmet need.

    • COMPETITIVE CONTEXT – With the ability to do rigorous channel analysis combined with open listening, you can grasp where your competitors have been, where they are now, and where they are going next.

    • CATEGORY TRENDS – Move beyond being reactive to trends that are already occurring and get ahead of ones that are starting to rise. Our predictive solutions can help you stay slightly ahead.

    • GOVERNMENT / REGULATORY – Issues tracking and alerting are key to providing a well-rounded monitoring approach for your clients. We can structure your configuration to ensure you don’t miss any problems that pop up.