What Is Social Media Analytics & Why Is It Important?

Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted ...

Unlock Customer Analytics to Gain Valuable Business Insights | Generative AI

Today’s consumers are sharp and holdwith high standards. An eye-opening 71% expect personalized ...

The 2023 Stanford AI Index Report Reveals Key Industry Trends

From Courtside to Insights: Unveiling the Hottest March Madness Trends!

The Looming AI Threat of AI: How it Impacts Work and Personal Well-being

When Social Gets It Right: Here Are The Top Ads of Super Bowl LVIII

Customer Context: The Keystone of Consumer and Market Intelligence

What's next starts with customer context In an age where consumer intelligence and market insights ...

Using Continuous Intelligence to Identify Unmet Needs

We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want ...

Unlocking Business Success: Breaking Down Data Silos with AI-Enabled Consumer and Market Intelligence

When it comes to decision-making, intuition is good, but data is better. That’s why accurate data ...

4 Steps to Navigating Market Shifts with Generative AI

Businesses struggle to stay ahead of market shifts and evolving consumer behaviors. A SCIP study ...