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The Total Economic Impact of Quid

Cost Savings And Business Benefits Enabled By Quid For Commerce, Retail, CPG, Communications, & Financial Services Companies


Quid commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential ROI of using Quid.

Forrester found that customers that leveraged Quid unlocked valuable consumer and market intelligence, enabling faster, more informed decision-making and better business outcomes.

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“It’s allowing us to see around the corner better, anticipate risks,
and understand better what the competitive landscape is doing and
where they’re going. We’ve been able to continue to identify brands
and products and items that are trending.”

SENIOR DIRECTOR OF LEADING GLOBAL RETAILER

314%

potential increase in ROI realized by deploying Quid

Smarter Insights, Greater Returns

Quid helps brands drive ROI by replacing fragmented tools with AI-powered insights that speed up decision-making, cut research costs, and surface high-impact opportunities. Forrester found brands using Quid achieved a 314% return—thanks to smarter workflows and more confident, data-backed decisions.

50%

time-to-insight improvement

Faster Insights, Smarter Decisions

Quid speeds up insight by replacing manual work with AI-powered tools, helping analysts quickly access, summarize, and explore data to boost productivity and drive more informed outcomes.

$200,000

aggregated annual cost savings compared to legacy solutions

Maximize Value, Minimize Spend

By switching to Quid, brands can retire outdated tools and cut back on expensive custom research. It’s a smarter, more streamlined way to get the insights they need—faster, more flexibly, and without the heavy overhead.