Mallory O'Brien, Associate Manager of Social Listening and Engagement at Colgate-Palmolive, shares how Quid enabled playful, real-time engagement with their audience during a college football showdown between the University of Georgia and Notre Dame.
When a Georgia grocery store temporarily removed Irish Spring soap from shelves ahead of the big game, the resulting social media buzz provided a unique opportunity for Colgate-Palmolive to connect with audiences and join the conversation in real time.
