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The Fashion PulseWeekly Fashion Trend ReportUpdated Nov 4, 2026

The Fashion Pulse

What fashion talked about, shopped for, and fell out of love with in the last 30 days: the style trends, consumer trends, and brands behind 6.3M social and editorial posts.

Fashion Trends By The Numbers

Luxury Talk Cooled After Paris While Street Style Held Steady

Designer conversation fell back from September's show peak, while posts about everyday style and shopping barely moved.

The Short Version

Six Fashion And Consumer Trends Retailers Should Act On Now

A Year Of Fashion Conversation

Every Big Week Of The Year Was A Runway Week

Paris Spring-Summer 2027 drew 5.8M posts in a single week, 17 times a typical week.

Luxury And Designer Posts Per Week
Nov 2025 to Nov 2026, all sources

Brand Spotlight

Three Brands That Tell The Month's Story

One house rode its show to the top of the table, one lost goodwill faster than volume, and one retail brand grew on shopper word of mouth alone.

Chanel

1st in luxury, up from 8th
893K
Posts, up 349%
78
Net sentiment, down 17

Matthieu Blazy's Spring-Summer 2027 show on Oct 5 put Chanel at the top of the luxury table. Its sentiment cooled even as volume more than quadrupled.

Own The Front Row

Chanel's own TikTok of Kristen Wiig, Pedro Pascal, Dua Lipa, and Nicole Kidman drew 1.8M engagements, more than any other brand account's post this month.

The Lift Holds Off X

Leaving out X, where fan campaigns concentrate, Chanel's posts still rose 90% to 31K, lifting it from 9th to 4th.

Watch Mood, Not Just Volume

Net sentiment fell 17 points to 78 while volume climbed. The Métiers d'art show in Rome on Dec 2 is the next test.

Gucci

6th in luxury, down from 4th
105K
Posts, down 82%
49
Net sentiment, down 28

Gucci's Milan show landed in September, so a fall in volume was expected. The fall in sentiment, to the lowest in the top 10, was not.

Volume Follows The Calendar

Leaving out X, Gucci's posts fell only 17%, and it ranks 2nd among the houses.

One Look Can Swing The Mood

Sentiment slid as Nicki Minaj wore a Gucci monogram suit to a Trump rally; a Diet Prada post on it drew 43K engagements. The data shows the timing, not the cause.

Earnings Became Conversation

Kering's third-quarter results on Oct 22–23, with Gucci sales down 6% and shares down 11%, drew 3.8K posts at a net sentiment of −57.

Quince

16th in retail, up from 27th
693
Posts, up 39%
80
Net sentiment, up 13

The fastest-rising retail brand grew on Reddit threads weighing its jeans, wool trousers, and cashmere.

Quality Talk Is Marketing

Its top post is an r/womensfashion thread asking whether Quince jeans are any good, and sentiment still rose 13 points.

Rivals Face The Same Question

A thread on Uniqlo's "quality falloff" drew 1.5K engagements, and a r/BuyItForLife post mourning Vuori's quality ranked among the month's top complaints.

Fit Is The Open Door

Sizing and fit is the most negative shopping theme tracked, at −17. Brands that answer fit questions where shoppers ask them stand to gain most.

Fashion Brand Rankings

Chanel And Louis Vuitton Climbed As September's Shows Faded

Brands ranked by posts over the last 30 days, against the 30 days before. Houses whose shows fell in September slid; houses that showed in October rose.

The Fashion Weeks

Paris Drew Nearly Five Times The Posts Of Milan

Spring-Summer 2027 shows, Sep 10 to Oct 6, 2026. New York beat Milan on engagement because more of its conversation ran through TikTok and Instagram creators.

London's count is understated: it leaves out the "LFW" abbreviation, which also matches another fashion week.

The Spikes

Six Days That Moved Luxury Conversation

Every spike was a runway moment, not spam: spam made up 1% to 9% of posts on those days. Leaving out X shrinks the peaks but keeps their shape.

Luxury And Designer Posts Per Day
Aug 6 to Nov 4, 2026

Fashion Industry Timeline

From The Runway To The Boardroom

The shows, exits, and results that shaped the season, with the conversation each one drew.

The Retail Calendar

Black Friday, The Fashion Awards, And Rome Come Next

The NRF expects US holiday sales to rise 4% to $1.013T.

Top Fashion Posts On Social Media

Nine Of The Ten Biggest Posts Were On TikTok

Two stories carried the month: Chanel's Paris show and Halloween dress-up. Posts were reviewed for fashion relevance; a hairstyle video with 8.5M engagements was left out.

Top Fashion Creators And Accounts

Brands And Fan Accounts Outdrew The Magazines

Engagement on each account's own fashion posts over the last 30 days.

The Faces

Asian Ambassadors Drove Luxury's Celebrity Talk

Thai actors who peaked during September's shows faded; the stars who sat front row in October rose.

In street-style and shopping conversation, celebrities barely register: Kim Kardashian, Hailey Bieber, and Taylor Swift each drew fewer than 150 posts. Fan posts cite Lefty's ranking of Orm Kornnaphat as the top celebrity of Paris Fashion Week by earned media value, at $112.3M.

Consumer Shopping Trends

Shoppers Are Gearing Up For The Holidays, And Fit Is Still The Sore Spot

Halloween posts more than doubled and gifting talk rose 21%, weeks before Black Friday. Sizing and fit drew more posts than any theme but Halloween, and the most negative sentiment.

Positive net sentimentNegative net sentimentScale runs from −100 to 100

Natural Vs. Synthetic Fibers

Shoppers Want Natural Fibers And Are Souring On Polyester

Posts about natural fibers rose 12% in the last 30 days, with a net sentiment of 79, up 13 points. Talk about synthetics held flat while its sentiment fell 7 points to 49. Polyester scored 34; cotton scored 82.

Net Sentiment By Fiber, Last 30 Days

Natural fiberSynthetic fiberSemi-synthetic, made from wood pulpPale bar: fewer than 50 positive or negative mentionsScale runs from −100 to 100

What Posts About Synthetic Fibers Discuss

Posts that name a synthetic fiber and the subject in the same sentence, last 30 days. One post can count in more than one row.

Weekly Posts About Fiber Content

Natural fibersSynthetic fibers

Put the fiber content up front. In fashion-advice threads, shoppers read labels before they buy, call 100% polyester sweaty and plasticky, and resent paying full price for it. Retailers that list fiber content clearly and price natural and high-natural blends within reach answer a complaint that has run all year.

Consumer Sentiment, In Their Words

Shoppers Praise Warmth And Complain About Size

How often shoppers attached these words to clothes in shopping conversation over the last 30 days.

Where Fashion Trends Spread

Luxury Lives On X; Street Style Lives On Reddit And TikTok

TikTok carries less than 1% of luxury posts but 7 of luxury's 10 most-engaged posts, so volume alone undersells it.

Made With Quid

Quid Tracks Fashion And Consumer Trends For Any Brand, Every Week

Every number on this page came from public social media and editorial conversation, cleaned and measured by Quid's consumer intelligence platform. The page refreshes every Friday, and the same trend tracking can run for any brand, category, or market.

Brand Rankings For Any Category

Rank a brand against its rivals on volume, momentum, and sentiment, with the post behind every move.

Trend Forecasting Before The Peak

Name the styles, items, colors, and textures that are rising, tag each trend's stage, and spot what is fading.

Signal Without The Noise

553K spam posts and a copy-paste caption were removed before a single brand or trend was ranked.

Every Fashion Moment, Measured

Score runway shows, product launches, and leadership changes for reach and consumer sentiment as they happen.

Consumer Insights In Shoppers' Own Words

Track pain points such as fit, quality, price, and returns, with the posts that explain them.

The Voices That Move Trends

Find the creators, ambassadors, and accounts that actually move attention for a brand.

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About The Data
  • The current period covers Oct 5 to Nov 3, 2026, compared with Sep 5 to Oct 4, 2026. The year view runs from Nov 2025 to Nov 2026; the daily view runs from Aug 6 to Nov 4, 2026, with Nov 4 partly counted. The page refreshes every Friday with a new 30-day window.
  • Two English-language sets of public conversation were measured. Luxury and designer fashion spans X, Instagram, YouTube, news, Reddit, TikTok, blogs, and other public sources. Street style and shopping spans TikTok, fashion communities on Reddit, and fashion editorial sites.
  • A copy-paste TikTok caption that ran on 1.4K posts was removed from trend counts, and the top posts and accounts were reviewed for fashion relevance before ranking; a hairstyle video with 8.5M engagements was left out.
  • X accounts for 90% of luxury posts, much of it fan campaigns for brand ambassadors, so counts that leave out X are shown alongside. X posts are counted from a sample and scaled up.
  • Net sentiment is positive mentions minus negative mentions, as a share of both, on a scale from −100 to 100. Engagements count likes, comments, shares, and TikTok views; X engagement is not included.
  • Trends, shopping themes, and people are counted by keyword, so some posts using a word in another sense are included.
  • Fashion-week totals and event totals were measured with different windows and filters, so the two should not be compared directly. Retail brand volumes are small, and changes under about 15% are within normal variation.
  • Upcoming dates come from news coverage; the Chanel Métiers d'art date comes from web reports. All figures are exploratory and may differ slightly from other reporting tools.