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Unleash Core Consumer Insights

Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.  

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries
  • Thanksgiving 2025: What Social Mentions Reveal About the State of the American Table

    Discover what Thanksgiving 2025 social mentions reveal about affordability, family dynamics, heritage, and evolving food trends in America.

    10/22/25

    • Blog
    • Campaign Planning
    • Consumer insights and research
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • Consumer Goods
    • Food and Beverage
    • Manufacturing
    • Restaurants
    • Retail and Commerce
  • A Savvy Approach to Black Friday and Cyber Monday  

    Discover savvy strategies for navigating Black Friday and Cyber Monday with a focus on authentic deals, price tracking tools, and strategic shopping for personal wish lists and self-investment.

    10/20/25

    • Blog
    • Campaign Planning
    • Consumer insights and research
    • Demand Planning
    • Trend Analysis
    • Merchandising
    • R&D
    • Consumer Goods
    • Retail and Commerce
  • Why Mapping Halloween Candy Conversation Gets Complicated

    Explore how Halloween candy conversations from 2023 to 2025 became a cultural battleground, blending humor, politics, and brand opportunism, with @Candycorn at the center.

    10/14/25

    • Blog
    • Brand Health
    • Consumer insights and research
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • Consumer Goods
    • Retail and Commerce
  • How Halloween Films Drive Culture, Commerce, and Community All Year

    Discover how Halloween films drive culture, commerce, and community engagement year-round by influencing entertainment, retail ecosystems, and social connections.

    10/7/25

    • Blog
    • Campaign Planning
    • Competitive Intelligence
    • Consumer insights and research
    • Demand Planning
    • Marketing
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • Consumer Goods
    • Retail and Commerce
    • Media and Entertainment
  • What Sets Viral Campaigns Apart? How to Create a Cultural Moment

    Discover how to create a lasting cultural moment for your brand using a six-part scorecard, inspired by the success of Cécred and Stanley Cup campaigns.

    9/30/25

    • Blog
    • Trend Analysis
    • Market Intelligence
    • Consumer insights and research
    • Consumer Goods
    • Beauty
    • Fashion
    • Food and Beverage
    • Media and Entertainment
    • Restaurants
    • Retail and Commerce
    • Technology and Software
  • Signals in the Silence: What Halloween 2025 Wants That Brands Aren’t Delivering

    Discover the hidden Halloween trends for 2025 that brands are missing, and learn how to meet consumer demands with actionable insights and targeted strategies.

    9/23/25

    • Blog
    • Competitive Intelligence
    • Consumer insights and research
    • Campaign Planning
    • Market Intelligence
    • Merchandising
    • Trend Analysis
    • Consumer Goods
    • Retail and Commerce

Talk to Us

Curious why over 1,200 customers choose Quid? Schedule a session with one of our consumer and market intelligence experts to discover more.

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