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  • How agentic retail AI models live consumer behavior to predict where demand is forming, before it materializes in sales data

     

  • How Quid connects social, search, competitive movement, and market signals into a single intelligence layer that informs enterprise retail strategy

     

  • How to identify structural growth opportunities, competitive vulnerabilities, and category inflection points earlier than traditional analytics allow

     

  • How leading retail teams are using AI-driven market intelligence to improve capital allocation, reduce reactive risk, and accelerate profitable growth

     

2026Q2

The State of
Consumer &
Market
Intelligence

What 40,000 research activities across 13 industries reveal about where business leaders are pointing their intelligence, and what it says about the strategic climate.

 

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40k+

DATA POINTS

12

INDUSTRIES ANALYZED

17

TREND CATEGORIES COMPARED

THE INTELLIGENCE LANDSCAPE HAS SHIFTED

Across nearly 40,000 platform activity data points, three signals are impossible to ignore. Here's a preview.

 

AI Research

AI Research

Is Maturing

It remains the most researched topic globally,  but its share is declining across nearly every industry. The signal has shifted from urgent disruption to a standard planning input.

Brand Pressure

Brand is

Under Pressure

Brand & PR has risen to the #1 research topic platform-wide, overtaking AI. Reputation & Crisis Monitoring is now the most common use case across all industries.

Research Agendas

Research Agendas

are Diversifying

Teams are no longer organizing around a single dominant priority. The top use cases are more evenly distributed than a year ago, a sign of broader, more cautious intelligence strategies.

Additional Resources

Looking for more examples of how data-driven insight is shaping the future of health? Explore our latest briefs, trend reports, and customer stories from across the healthcare and life sciences space.

STATE OF THE INDUSTRY REPORTS

Data-backed reports on consumer behavior, market shifts, and industry intelligence trends — built from billions of signals across the Quid platform. New editions published each quarter.

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The intelligence in this report comes from the Quid platform. See what it looks like when it's pointed at your brand, your competitors, or your market — with a free trial.

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THE QUID BLOG

Analysis, perspective, and practical intelligence strategy from the Quid team. Covering brand, AI, consumer trends, competitive intelligence, and more — updated regularly.

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