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Entertainment & Media has overtaken AI as the most-researched topic across industries, reflecting growing interest in culture, audience behavior, and the moments shaping public attention.
Brand Sentiment Tracking and Reputation & Crisis Monitoring now rank above Innovation Scouting, signaling a broader shift toward protecting and strengthening brand perception.
Organizations are balancing AI research with cultural trends, brand intelligence, and consumer behavior to better understand what's influencing decisions in real time.