2026 | Q4

THE STATE OF CONSUMER & MARKET INTELLIGENCE

What are businesses researching, and how are their priorities changing? Explore nearly 50,000 research activities across 13 industries to see where attention is shifting and what those signals could mean for your next decision.

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2026Q3

THE STATE OF

CONSUMER & MARKET INTELLIGENCE

See how nearly 40,000 research activities across 12 industries reveal where business leaders are focusing their intelligence efforts, what's changing, and what it means for your organization.

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competitive-research

Competitive Research Moves to the Front

Competitive Intelligence rises from fourth to first among inferred use cases, while Market Landscape Analysis climbs from tenth to third. The shift points to greater attention to competitors and the market conditions shaping business opportunities.

reputation

Reputation Remains Central to Objectives

Brand & PR accounts for 16.1% of classified activity across industries. Reputation and brand sentiment lead the inferred use cases in Healthcare & Pharma and Travel & Hospitality, showing how closely public trust connects with business priorities.

research-beyond-core-categories

Research Reaches Beyond the Core Category

Healthcare and finance gain ground, but 47% of classified activity falls outside the three leading topics. From sports to entertainment and technology, the wider mix shows why useful market signals can come from unexpected places.

STATE OF THE INDUSTRY REPORTS

Data-backed reports on consumer behavior, market shifts, and industry intelligence trends — built from billions of signals across the Quid platform. New editions published each quarter.

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SEE QUID IN ACTION

Explore briefs created by Quid’s library of AI Agents, showing how you can quickly synthesize complex market data into actionable intelligence, saving significant time on manual research.

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THE QUID BLOG

Analysis, perspective, and practical intelligence strategy from the Quid team. Covering brand, AI, consumer trends, competitive intelligence, and more — updated regularly.

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