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Key takeaways:
The Trend Leaderboard shows what's rising on TikTok right now, and Ask Q in Quid Trends will soon let you put a question to that whole ranking in plain language, so a specific question gets a specific answer.
A ranking is very good at one job. It tells you what's climbing, how fast, and in which category. The questions that come after it are usually narrower than that: which skincare ingredients are trending with a younger audience, which brands keep appearing inside a trend you're already tracking, whether something rising in food is starting to show up in beauty. All of that sits in the trend data, and Ask Q will be the quickest route to it.
The panel will open beside the board you're already looking at. You'll type the question, Q will read across the live leaderboard, and the answer will come back with the trends it drew on linked inline.
The Trend Leaderboard is a daily snapshot of the top-performing and emerging trends on TikTok, ranked by momentum.
Each row carries a Trend Score and the change in that score, the posts published in the period you've selected alongside the trend's lifetime total, views and the change in views, and a status telling you whether the trend is growing or cooling off. Underneath the name sit the top attributes, which are the themes and entities showing up most often inside that trend. You can filter the board by region, by category and by date, and open any trend to read the posts it's built from.
Quid is a consumer and market intelligence platform, and Trends is the part of it pointed at what's happening this week rather than what a category has looked like over the past year.
Ask Q in Quid Trends will be a conversational panel inside the Trends tab that answers questions about your live Trend Leaderboard.
Ask Q is Quid's natural language layer. Elsewhere in Quid Terminal it answers questions against an AI dataset, which is a defined body of social, news, broadcast, review and forum data built around a particular business question. In Trends, what it reads is the leaderboard itself: every trend currently on the board, with its score, its momentum, its category and the posts underneath it.
The panel will open with suggested prompts grouped by what they cover, so there's somewhere to start when you haven't arrived with a question already formed. You'll also be able to @ a trend by name to point a question straight at it.
Four kinds of question, covering discovery, the entities inside a trend, analysis across the board, and getting to the underlying data.
Finding trends you haven't seen yet. Questions like "what are the fastest-growing trends this week?" or "are there any emerging skincare ingredient trends?" will surface trends you weren't already watching, and the suggested prompts in the panel cover this kind of question when you want a starting point.
Brands, products and ingredients. You'll be able to ask which brands, products or ingredients are associated with a trend, then follow up to go deeper, so one answer leads into the next without you rebuilding the question each time.
Analysis across categories. Questions about a single trend will work, and so will questions that put categories side by side, such as which category is driving the most growth overall or whether a trend is spilling from one category into another.
Getting to the underlying data. Trends referenced in an answer will be clickable, so when Q names something you can open it and read the posts it came from.
Take a beauty team watching skincare.
Opening the leaderboard on a Monday gives you the US board across all categories, sorted by Trend Score, which is the state of play. The question behind that is usually narrower, something closer to which ingredients are breaking out this week and which brands are attached to them.
Typed into Ask Q, that question will come back with the ingredient trends currently on the board and the brands appearing inside them, and a follow-up asking which of those are growing fastest will narrow it again. Clicking one will open the trend and the posts under it, so the claim and the evidence sit one click apart.
The same pattern holds for a food team tracking formats or a retail team watching which products keep surfacing inside a trend. The board tells you what's moving, and Ask Q will tell you what's inside it.
Every answer will be drawn from the live Trend Leaderboard, which is the same board sitting in front of you.
Quid's TikTok trend data comes through a direct partnership with the platform, and the leaderboard refreshes daily, so a question asked on Tuesday runs against Tuesday's board. That sits inside a wider picture: Quid ingests more than 200 million social posts a day alongside 580,000 news sources, 1,500 broadcast channels, 85 review sites and 10,000 forums, with twenty years of proprietary natural language processing behind how all of it gets organized.
Because each answer will link the trends it used, you can open any of them and read the posts yourself. That matters most when a finding is going into a brief for someone else, since the person reading it can follow the same path back.
A leaderboard answers what's rising right now, and Ask Q in Quid Trends will answer what comes after that: which ingredients, which brands, which categories, and what sits underneath any of them. Both will live in the same tab, so the ranking and the explanation stay together.
Ask Q in Quid Trends is coming soon to Quid Terminal. Want to see what's climbing in your category this week? Request a free demo.
Ask Q in Quid Trends is a conversational panel inside the Quid Trends tab that will answer questions about the live Trend Leaderboard in plain language, covering trend discovery, the brands and entities inside a trend, and comparison across categories.
The questions worth asking a trend leaderboard go past what's ranked highest: which trends are growing fastest, which brands, products or ingredients appear inside a given trend, which category is driving the most growth, and whether a trend is crossing from one category into another. Ask Q in Quid Trends will answer all of these from the live board.
Quid's TikTok trend data comes through a direct partnership with the platform, and the Trend Leaderboard refreshes daily, so a question asked today runs against today's board.
You will be able to get from an answer back to the posts behind it, because trends referenced in an Ask Q response will be clickable and will open the trend along with the posts it is built from.
Ask Q in Quid Trends is coming soon to the Trends tab in Quid Terminal. The Product Releases series will carry the announcement when it goes live.
