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The Untapped Power of Customer Insights

Evamarie J

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2023.Q4 - Blog Banners (1)
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Report Summary

This report addresses the challenges marketers face in capturing and analyzing consumer and market intelligence data and offers solutions to improve data-driven decision-making using advanced tools and methodologies.

Key Points Overview

  1. Marketers struggle with understanding insights, lack of real-time data, and inaccurate customer information.
  2. These challenges also impact communications, customer experience, and analytics professionals.
  3. Utilizing newer research tools, particularly those powered by Generative AI, can enhance intelligence accuracy and relevance.

Top Takeaways

  1. Insight clarity: Marketers need better tools to understand and leverage consumer and market data effectively.
  2. Real-time data: Access to real-time insights is crucial for timely and relevant marketing strategies.
  3. Generative AI tools: Adopting advanced AI-powered tools can significantly improve the accuracy and relevance of consumer and market intelligence.

Conclusion

Overcoming the challenges in capturing and analyzing market intelligence is essential for creating effective marketing strategies. Leveraging advanced tools like Generative AI ensures accurate, real-time insights, driving better data-driven decisions across various professional domains.

“Truly predictive analytics are necessary to identify the trends that will guide the future.” 
- Adweek, The Untapped Power of Customer Insights
 
Adweek recently dug into the challenges marketers face with capturing and analyzing consumer and market intelligence data. Top challenges include difficulty understanding the insights generated, lack of real-time insights, and inaccurate customer data and insights. All this makes it hard for them to focus on customer context in their marketing campaigns.  

These challenges are not unique to marketing. Communications, customer experience, and analytics professionals also need accurate and relevant insights to make better data-driven decisions. 

The report suggests several ways companies can improve consumer and market intelligence, including using newer research tools and methodologies, especially those powered by Generative AI.  

Quid helps companies quickly understand and take advantage of consumer and market insights to produce better and more relevant strategies.