In this session from NetBase Quid Live, UPMC’s marketing leadership explores how consumer expectations are reshaping healthcare and how providers can respond with transparency, access, and convenience. Drawing on real-time sentiment data and emerging generational trends, the session highlights five forces reshaping the healthcare experience and the imperative for systems like UPMC to evolve ahead of consumer demand.
This is a must-watch for healthcare marketers, strategy leaders, and customer experience teams focused on engagement, trust, and the future of healthcare delivery.
The five trends reshaping healthcare: rising demand for convenience, increased price sensitivity, consumer distrust, non-traditional competitors, and millennial-driven expectations
Why “ease of access” is emerging as the most urgent area of opportunity, especially for underserved and distrustful populations
How UPMC uses data to understand shifting sentiment across diverse demographic groups—including urban Black communities and rural white populations
The growing pressure for transparency: 85% of consumers believe healthcare is more expensive than ever, yet few providers are innovating around pricing clarity
How subscription-based models and concierge care are gaining traction among frustrated consumers seeking affordability and personal connection
Millennials now account for 21% of all U.S. healthcare spending but exhibit low brand loyalty—making digital-first strategies and on-demand services critical
UPMC’s approach to rebuilding trust through education, simplified access, and proactive community outreach
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Discover how back-to-school conversations from 2023 to 2025 reveal deep emotional and economic insights for brands to connect meaningfully with families.
7/30/25
Explore the top summer 2025 food trends, from plant-based proteins to dining quality demands, and learn how consumer expectations are reshaping the food landscape.
7/22/25
Discover how Twitter and Quid empower brands to harness real-time customer insights, driving effective marketing strategies and improving brand engagement across various industries.
7/21/25
SAP leverages Quid to transform complex feedback into actionable insights, enhancing customer-centric strategies and driving informed decision-making.
7/21/25
SAP leverages Quid to transform complex feedback into actionable insights, enhancing customer-centric strategies and driving informed decision-making.
7/21/25
Learn how CAA transformed social analytics into a data-driven practice, empowering agents with real-time insights to enhance talent deals and brand partnerships across various industries.
7/18/25