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Twitter Birdseye Report: Football
Highly engaged and loyal fútbol fan conversations are increasing on Twitter, as some look beyond 90-minute matches to interact with each other both pre- and post-game. Twitter’s #Fútbol community discusses everything from behind-the-scenes gameday goings-on to the highlights of their favorite teams and players.
Twitter conversation about personal care products decreased in 2021 compared to the swell of quarantineinduced conversation of 2020. Despite the YoY decline, analysis of 2021 Twitter conversations reveals several distinct shifts in shopper behaviors and preferences. These shifts portray a category facing significant change as people begin to gather again with family, friends, and coworkers.
