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Unleash Core Consumer Insights

Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.  

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries
  • [Insight Brief] HYROX Beijing Event Controversy and Multi-Brand Sentiment Analysis

    Six fitness-racing brands measured across the eight themes the HYROX Beijing hygiene incident put on trial. HYROX is negative on seven of eight; every rival holds.

    9/22/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Consumer insights and research
    • Customer experience
    • Trend Analysis
    • Media and Entertainment
  • [Insight Brief] New York Times Controversy Conversation Analysis

    The New York Times controversies that grew overnight died fastest. How the Kristof column, Platner dispute and Hannah-Jones essay behaved across their first month.

    9/22/26

    • Insight Briefs
    • Brand Health
    • Communications
    • Crisis Management
    • Trend Analysis
    • Social Listening
    • Media and Entertainment
  • [Insight Brief] Starbucks Viral Cup Drop Campaign Analysis

    Starbucks' Peanuts collection successfully attracts a sizable audience, highlighting the challenges and successes of recent collectible drinkware launches compared to the iconic Bearista.

    9/17/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Marketing
    • Trend Analysis
    • Social Listening
    • Food and Beverage
    • Media and Entertainment
    • Cross-Industry
    • Consumer Goods
    • Fashion
    • Hospitality, Travel and Recreation
  • [Insight Brief] Tommy Hilfiger F1 Team Sponsorship Change Analysis

    Explore how Tommy Hilfiger's partnerships in Formula 1 evolved, assessing the impact of losing Mercedes, sponsoring the newly created Cadillac team, and featuring in the F1 movie's primary team, APXGP.

    9/15/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Competitive Intelligence
    • Marketing
    • Social Listening
    • Automotive
    • Consumer Goods
    • Fashion
    • Hospitality, Travel and Recreation
    • Media and Entertainment
  • [Insight Brief] Luxury Automotive Consumer and Market Gap Analysis

    An deep dive into consumer conversations about the premium automotive market, market signals from investments and innovation, where they align, and where they diverge.

    9/2/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Competitive Intelligence
    • Consumer insights and research
    • Customer experience
    • Customer Retention
    • Marketing
    • Market Intelligence
    • Product Innovation
    • R&D
    • Trend Analysis
    • Social Listening
    • Automotive
  • [Insight Brief] Grand Theft Auto 6: A 24-Month Sentiment Read, Channel by Channel.

    Grand Theft Auto 6 is the most-anticipated game in the world — and its conversation is a study in hype meeting patience. We read 10.4M posts across every channel to see where fans are warm, where they’ve soured, and why.

    8/31/26

    • Insight Briefs
    • Brand Health
    • Campaign Planning
    • Consumer insights and research
    • Customer experience
    • Customer Retention
    • Marketing
    • Trend Analysis
    • Social Listening
    • Media and Entertainment

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