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Six fitness-racing brands measured across the eight themes the HYROX Beijing hygiene incident put on trial. HYROX is negative on seven of eight; every rival holds.
9/22/26
The New York Times controversies that grew overnight died fastest. How the Kristof column, Platner dispute and Hannah-Jones essay behaved across their first month.
9/22/26
Starbucks' Peanuts collection successfully attracts a sizable audience, highlighting the challenges and successes of recent collectible drinkware launches compared to the iconic Bearista.
9/17/26
Explore how Tommy Hilfiger's partnerships in Formula 1 evolved, assessing the impact of losing Mercedes, sponsoring the newly created Cadillac team, and featuring in the F1 movie's primary team, APXGP.
9/15/26
An deep dive into consumer conversations about the premium automotive market, market signals from investments and innovation, where they align, and where they diverge.
9/2/26
Grand Theft Auto 6 is the most-anticipated game in the world — and its conversation is a study in hype meeting patience. We read 10.4M posts across every channel to see where fans are warm, where they’ve soured, and why.
8/31/26
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