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[VIRTUAL BOOK CLUB] 

Like: The Button That Changed The World

WEDNESDAY, 30 JULY 2025 | 8AM PDT/11AM EDT/4PM BST

Join Bob Goodson—Founder of Quid and co-author of Like: The Button That Changed the World—for an intimate virtual book club conversation on the hidden story behind one of the most powerful icons in digital history.

This is more than a book club. It’s a chance to explore how a simple idea—one small thumbs-up—sparked a chain reaction that redefined business, social behavior, and the design of the internet itself.

Register Today

Speaker

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Bob Goodson
Co-Author | Founder and President, QUID
 
Hear the story behind the story: In a special BBC radio segment, Bob shares how the Like button was born.

What You'll Explore

Bob Goodson, co-author of Like and a key figure in the button’s early development at Yelp. Now President of Quid, Bob brings a unique perspective as both a Silicon Valley pioneer and thought leader at the intersection of AI, innovation, and cultural change. Join this virtual book club session to discuss:

  • The Origin Story of the Like Button — From Bob’s 2005 sketch to global ubiquity

  • Innovation, Intuition & Impact — Why small features often become massive movements

  • Business Meets Anthropology — What Like teaches us about human behavior and digital systems

  • Where It’s All Headed — The implications for AI, data ethics, and online interaction 

  • ...and so much more!

Seats are limited, so register today to save your seat!