.png?width=1252&height=362&name=QUID_Logo_WHITE%20(2).png){kind=logo}
In this fireside chat, Kate Koch and Ryan Miller from Creative Artists Agency (CAA) share how they evolved from being “door-to-door” advocates of social analytics to embedding a data-driven mindset across the agency. They explain how they built internal adoption through ambassador programs, translated social insights into agent and client impact, and scaled analytics to support decisions across sports, television, music, books, and more.
Hear how they moved from 100+ page PDFs to scalable, productized insights, winning trust in a relationship-first industry. Learn how data is now central to talent deals, brand partnerships, and even philanthropy decisions.
Building Buy-In: Adoption started with "Social Ambassadors" and grew into the “Data All-Stars” program, creating internal champions in every department.
Scaling with Trust: Social insights are now used agency-wide — from talent deal strategy to brand partnerships — supported by a 20-person analytics and data science team.
Data with Context: Social data is most powerful when paired with agent expertise and cultural relevance — especially in an industry still driven by relationships and timing.
Tools in the Hands of the Curious: Agents are natural storytellers and relationship builders. When given usable tools, they turn data into deals.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Decoding India's Consumer Landscape with Quid Terminal and MCP.
9/24/26
Discover how the SWOT Analysis Agent transforms strategic planning by grounding insights in real market signals, enhancing decision-making for brands.
9/2/26
Quid analyzed 944,000 pumpkin spice mentions and TikTok flavor clusters. See what the fall conversation says about consumer trends and where brands fit.
8/28/26
Discover how AI agents are transforming market research by automating tasks and enabling on-demand insights, allowing teams to focus on strategic analysis.
8/27/26
New research in Natural Hazards, co-authored by Nicole Olynk Widmar and built on the Quid platform, tracked online conversation around five hurricanes and four wildfires and found public attention peaks at impact then fades well before affected communities finish rebuilding.
8/26/26
Discover how the Beauty and Fashion Event Analysis Agent delivers rapid, actionable insights from major events to inform strategic decision-making.
8/26/26