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In this fireside chat, Kate Koch and Ryan Miller from Creative Artists Agency (CAA) share how they evolved from being “door-to-door” advocates of social analytics to embedding a data-driven mindset across the agency. They explain how they built internal adoption through ambassador programs, translated social insights into agent and client impact, and scaled analytics to support decisions across sports, television, music, books, and more.
Hear how they moved from 100+ page PDFs to scalable, productized insights, winning trust in a relationship-first industry. Learn how data is now central to talent deals, brand partnerships, and even philanthropy decisions.
Building Buy-In: Adoption started with "Social Ambassadors" and grew into the “Data All-Stars” program, creating internal champions in every department.
Scaling with Trust: Social insights are now used agency-wide — from talent deal strategy to brand partnerships — supported by a 20-person analytics and data science team.
Data with Context: Social data is most powerful when paired with agent expertise and cultural relevance — especially in an industry still driven by relationships and timing.
Tools in the Hands of the Curious: Agents are natural storytellers and relationship builders. When given usable tools, they turn data into deals.
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