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James Turntine, Lead Analyst at SAP, shares how his Customer, Competitive & Market Insights team uses Quid to make sense of vast internal and third-party data—turning raw win-loss interviews, peer reviews, and internal sales feedback into insights that influence strategy. Whether it’s identifying competitive blind spots or validating customer experience pain points, SAP uses Quid to bring clarity and direction to messy, unstructured data.
Structured Data, Finally Useful: SAP used Quid to extract themes from two years of win-loss interview data, surfacing key loss drivers like pricing model inflexibility, service limitations, and sales engagement gaps.
Internal Self-Reflection at Scale: By analyzing internal sales team feedback, SAP uncovered internal wins (like trust-building and C-suite alignment) they weren’t recognizing in other programs.
Peer Reviews Become Strategy Fuel: Quid helped SAP scrape and analyze 4 years of competitor peer reviews to identify key strengths like real-time capabilities, user experience, and mobile accessibility.
Translating Clusters into SAP-Speak: James’ team uses Quid’s network maps for discovery, then re-labels themes in SAP’s internal vocabulary and presents insights as pie charts for better executive digestion.
Validated Insight, Not Just Exploration: Beyond discovery, Quid helps SAP confirm internal hypotheses and anecdotal signals with evidence—critical for strategy alignment and decision-making.
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