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In this on-demand session, Guer Checker from FURIA Esports breaks down how one of the most innovative organizations in gaming is using AI-powered insights to drive everything from sponsorship deals to crisis management. From managing 60+ streamers to helping partners like Nike and PokerStars grow relevance, Guer explains how FURIA made social data part of their competitive advantage—and how NetBase Quid helped them scale it.
Whether you’re in media, entertainment, or sports, this session gives a tactical look at how to move fast, speak your audience’s language, and prove your value with data.
AI-Powered Sponsorship Wins: FURIA uses NetBase Quid to identify shared interests with brands like PokerStars, proving fan overlap and boosting partner confidence.
Streamlined Brand Reporting: Custom dashboards built with input from sponsors like GamersCard help track every impression, engagement, and mention.
From Insight to Content: FURIA turns social listening into content strategies, tailoring campaigns to what fans actually want—like independence-focused messaging for teen gamers.
Crisis Management at Speed: When controversy hit, FURIA tracked sentiment in real-time, course-corrected publicly, and rebuilt fan trust—using dashboards that compared their response to competitors.
Tracking 60+ Streamers: With dashboards for individual influencer performance and sponsor mentions, FURIA keeps their creator network aligned and accountable.
Competitor Benchmarking: Real-time comparisons with other orgs help FURIA avoid content missteps and ride winning trends first.
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