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In this on-demand webinar, Tyler Wentworth, Director of Social Media at Manscaped, joins Clarissa Freeman of NetBase Quid to share how Manscaped transformed its brand identity and rapidly scaled community engagement. Through a mix of strategic humor, consumer insight, and real-time social listening, Manscaped turned data into a powerful growth engine—creating a category-defining brand and a highly engaged following.
The role of NetBase Quid’s AI Studio in identifying high-volume consumer themes like product recommendations and grooming routines
How insight into peer-to-peer product conversations led to the launch of “Manscaped Ballers,” a private Facebook group now with over 10,000 members and more than 50% weekly engagement
The strategy behind building Manscaped’s TikTok presence from 7,000 followers to over 17 million organic video views
How viral content like the “Glizzy Groomer” video became a full-funnel campaign that drove product sales and brand awareness
Why crowdsourcing influencer and podcast partnerships directly from the audience became a key tactic for creator discovery
The impact of leadership trust, lean production, and creative freedom on Manscaped’s ability to act quickly and authentically during the pandemic
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