In this on-demand webinar, Tyler Wentworth, Director of Social Media at Manscaped, joins Clarissa Freeman of NetBase Quid to share how Manscaped transformed its brand identity and rapidly scaled community engagement. Through a mix of strategic humor, consumer insight, and real-time social listening, Manscaped turned data into a powerful growth engine—creating a category-defining brand and a highly engaged following.
The role of NetBase Quid’s AI Studio in identifying high-volume consumer themes like product recommendations and grooming routines
How insight into peer-to-peer product conversations led to the launch of “Manscaped Ballers,” a private Facebook group now with over 10,000 members and more than 50% weekly engagement
The strategy behind building Manscaped’s TikTok presence from 7,000 followers to over 17 million organic video views
How viral content like the “Glizzy Groomer” video became a full-funnel campaign that drove product sales and brand awareness
Why crowdsourcing influencer and podcast partnerships directly from the audience became a key tactic for creator discovery
The impact of leadership trust, lean production, and creative freedom on Manscaped’s ability to act quickly and authentically during the pandemic
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
This year, the benchmark report is bigger and broader than ever, spanning over 18 industries including Alcohol, Automotive, Aviation, Beauty, Energy, Fashion, Financial Services, Food, Higher Education, Hotels & Resorts, Influencers, Media, Nonprofits, Pets, Pharma, Retail, Sports, and Tech. And for the first time, we’re introducing YouTube metrics alongside Facebook, Instagram, TikTok, and X.
3/5/26
Discover how the kidult economy is transforming retail through nostalgia, emotional attachment, and scarcity, driving sustained demand and community engagement.
2/26/26
Quid Expands Its AI Ecosystem with Enterprise Integrations via MCP, Slack and Microsoft Teams and The Industry’s Largest Library of AI Agents
2/26/26
Discover how the 2026 Oscars conversation is shaping up with insights on trends, demographics, and thematic clusters driving early engagement.
2/19/26
Super Bowl LX showcased that the real impact lies in multi-platform narratives and cultural engagement, rather than just the game or ads themselves. Discover how brands thrived in this new ecosystem.
2/12/26
Learn how to turn trend insights, consumer insights, and market intelligence into actionable business strategies with a practical framework for 2026.
2/6/26