.png?width=1252&height=362&name=QUID_Logo_WHITE%20(2).png){kind=logo}
Ashley McCue, Research Director at Memphis Tourism, shares how her team used Quid to help Overton Square—a quirky, culturally rich neighborhood—rethink its brand identity. With 27 diverse businesses and a heavy reliance on local foot traffic, Overton Square needed a clearer story. Quid’s AI helped uncover what visitors actually valued—versus what businesses thought defined the area—and paved the way for a new positioning as an arts and culture district.
Owned vs. Organic Perception Gap: While businesses mostly talked about themselves, Quid revealed that visitors were most passionate about live music and the performing arts—accounting for over 50% of organic conversation.
Influencer-Led Engagement: A local newscaster drove much of the engagement around a Black repertory theater—highlighting how just one authentic voice can significantly amplify cultural impact.
Smarter Messaging Efficiency: Arts and culture content generated 50% more engagement per post than food and drink, helping Memphis Tourism advise partners on how to get more out of limited social resources.
Cohesive Media and Social Strategy: Quid validated that traditional media and social media were aligned in spotlighting the performing arts—strengthening the case for repositioning Overton Square as an arts district.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Decoding India's Consumer Landscape with Quid Terminal and MCP.
9/24/26
Discover how the SWOT Analysis Agent transforms strategic planning by grounding insights in real market signals, enhancing decision-making for brands.
9/2/26
Quid analyzed 944,000 pumpkin spice mentions and TikTok flavor clusters. See what the fall conversation says about consumer trends and where brands fit.
8/28/26
Discover how AI agents are transforming market research by automating tasks and enabling on-demand insights, allowing teams to focus on strategic analysis.
8/27/26
New research in Natural Hazards, co-authored by Nicole Olynk Widmar and built on the Quid platform, tracked online conversation around five hurricanes and four wildfires and found public attention peaks at impact then fades well before affected communities finish rebuilding.
8/26/26
Discover how the Beauty and Fashion Event Analysis Agent delivers rapid, actionable insights from major events to inform strategic decision-making.
8/26/26