In this on-demand session, Liz Bicker, Senior Marketing Manager at Chili’s, shares how her team partnered with Quid to revamp their outdated social playbook and transform how the brand connects with customers online. By using social listening and audience analysis, Chili’s shifted from simply broadcasting promotions to cultivating a brand persona rooted in humor, culture, and community. The result? A cross-functional playbook that guides platform-specific content strategies and reinforces Chili’s position as a culturally relevant, customer-first brand.
Persona-Driven Strategy: Chili’s defined their brand voice by asking, “If Chili’s were a person, how would they act online?” This led to platform-specific personas and content strategies.
Audience Insights from Quid: Helped Chili’s identify what different follower segments want—from fun, culture-driven content on Twitter to promo-based info on Facebook.
Cross-Functional Impact: The playbook isn't just for the social team—it’s used by creative, PR, and leadership to align content across teams.
Results with Relevance: Chili’s uses Quid to validate cultural trends and consumer conversations, enabling them to act fast on viral moments and tailor their messaging accordingly.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
OpenAI’s August 7th release of GPT-5 revealed how integrated ChatGPT has become in user workflows, prompting massive backlash to how the recent update prevented access to GPT-4o and older versions. Following a rise in complaints about broken workflows and GPT-5 falling below performance expectations, Sam Altman announced that GPT -4 access would be restored for Plus users during a live Reddit AMA one day after launch. When looking at reactions to the model’s release, it’s clear that model developers have much to learn about the psychology and expectations of human interaction with AI.
8/14/25
Turn trend noise into strategic clarity with Quid's AI-powered trend classification. Discover how to prioritize what matters and stay ahead of industry shifts.
8/12/25
Join Arianne Parisi, Global Chief Digital Officer at Kohl's, for a candid fireside chat on how data, AI, and digital leadership are transforming the retail industry.
8/6/25
Découvrez les économies de coûts et les avantages commerciaux permis par Quid pour les entreprises du commerce et de la distribution, tels que présentés par Forrester dans leur rapport TEI Quid 2025.
8/1/25
Erfahren Sie mehr über die Kosteneinsparungen und geschäftlichen Vorteile, die Quid für Handels- und Einzelhandelsunternehmen ermöglicht – wie im Forrester TEI-Bericht 2025 zu Quid dargestellt.
8/1/25
Join Bob Goodson—Founder of Quid and co-author of Like: The Button That Changed the World—for an intimate virtual book club conversation on the hidden story behind one of the most powerful icons in digital history.
7/31/25