In this on-demand session, Liz Bicker, Senior Marketing Manager at Chili’s, shares how her team partnered with Quid to revamp their outdated social playbook and transform how the brand connects with customers online. By using social listening and audience analysis, Chili’s shifted from simply broadcasting promotions to cultivating a brand persona rooted in humor, culture, and community. The result? A cross-functional playbook that guides platform-specific content strategies and reinforces Chili’s position as a culturally relevant, customer-first brand.
Persona-Driven Strategy: Chili’s defined their brand voice by asking, “If Chili’s were a person, how would they act online?” This led to platform-specific personas and content strategies.
Audience Insights from Quid: Helped Chili’s identify what different follower segments want—from fun, culture-driven content on Twitter to promo-based info on Facebook.
Cross-Functional Impact: The playbook isn't just for the social team—it’s used by creative, PR, and leadership to align content across teams.
Results with Relevance: Chili’s uses Quid to validate cultural trends and consumer conversations, enabling them to act fast on viral moments and tailor their messaging accordingly.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Discover how 2026 New Year’s resolutions are shifting towards practical resilience, emphasizing comfort, value, and deliberate planning over novelty and aspirational goals for consumers and retailers.
12/30/25
Discover how Quid empowers fashion brands to thrive in 2026 through predictive insights, cultural awareness, and personalized experiences.
12/19/25
Discover how the retail industry is evolving with technology integration, consumer behavior shifts, and strategic planning insights from NRF, shaping the future of retail in 2026.
12/17/25
Explore how teen slang evolved between 2024 and 2025, revealing trends, cultural shifts, and generational differences in digital communication.
12/16/25
Holiday shoppers in 2025 are trimming extras but keeping core traditions. Retailers who offer value, nostalgia, early deals, and seamless shopping win.
12/12/25
AI search recommendations are reshaping discovery, emphasizing conversational prompts and structured content for better visibility and accuracy across search and social platforms.
12/5/25