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Pierre Dongo Soria from HSBC Asset Management reveals how Quid helps the firm go beyond traditional financial models to analyze the stories shaping investor behavior. From “spaghetti charts” to market narrative maps and lollipop visuals, HSBC blends AI and behavioral finance to understand what narratives are driving prices—and what might be overlooked. Quid's networked data gives them a unique edge in measuring sentiment, forecasting macro trends, and making conviction calls on global risk and reward.
Markets Move on Stories, Not Just Stats: HSBC uses Quid to map market narratives—stories investors are telling themselves—and assess how those shape asset prices.
From Chaos to Clarity with “Spaghetti Charts”: Network visualizations helped pinpoint fiscal stimulus as a central, market-moving narrative during COVID—even more than pandemic news itself.
Quantifying Narrative Power: Using graph theory, HSBC developed a “popularity” score to measure the centrality and influence of themes like recession fears or US-China tensions in the news cycle.
Topic Evolution Over Time: With macro-topic tracking, HSBC saw COVID-19 split into two parallel narratives—one economic, one health-focused—each with different market implications.
Foresight into Market Mispricing: In early 2020, Quid showed that markets weren’t pricing COVID-19 as a global risk yet—helping HSBC get ahead of the March downturn.
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