David Factor, a Reddit veteran with experience on both the brand and platform sides, breaks down how Reddit’s unique, interest-based communities are a goldmine for brands looking to tap into real, unfiltered consumer sentiment. In this engaging session, David shows how Quid can help brands identify where their audience is talking—and what they care about most. From tracking sentiment shifts to sourcing creative ideas, Reddit’s structured chaos becomes a rich layer of insight when paired with the right analysis tools.
Communities Over Influencers: Reddit isn’t about following people—it’s about joining interest-based communities. Quid helps brands map and monitor these spaces to surface niche insights they can’t get from traditional platforms.
Conversation, Not Commentary: Reddit users are leaned-in, not just liking or scrolling. They're asking questions, sharing stories, and solving problems—ideal for brands that want to understand nuanced behavior and unmet needs.
Rich Data for Listening: Whether it's home improvement, finance, or parenting, Reddit’s communities offer deeper context and emotion than surface-level mentions elsewhere. Quid can ingest and structure this data for trend analysis, campaign strategy, and audience discovery.
Authenticity is Key: Brands can engage, but they need to be human and relevant. The wrong message can get “downvoted” fast. Quid gives teams the context needed to enter conversations thoughtfully.
Use Case Ready: From AMA events to keyword monitoring and campaign testing, Reddit + Quid is a powerful combo for research, innovation, and reactive content planning.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
OpenAI’s August 7th release of GPT-5 revealed how integrated ChatGPT has become in user workflows, prompting massive backlash to how the recent update prevented access to GPT-4o and older versions. Following a rise in complaints about broken workflows and GPT-5 falling below performance expectations, Sam Altman announced that GPT -4 access would be restored for Plus users during a live Reddit AMA one day after launch. When looking at reactions to the model’s release, it’s clear that model developers have much to learn about the psychology and expectations of human interaction with AI.
8/14/25
Turn trend noise into strategic clarity with Quid's AI-powered trend classification. Discover how to prioritize what matters and stay ahead of industry shifts.
8/12/25
Join Arianne Parisi, Global Chief Digital Officer at Kohl's, for a candid fireside chat on how data, AI, and digital leadership are transforming the retail industry.
8/6/25
Découvrez les économies de coûts et les avantages commerciaux permis par Quid pour les entreprises du commerce et de la distribution, tels que présentés par Forrester dans leur rapport TEI Quid 2025.
8/1/25
Erfahren Sie mehr über die Kosteneinsparungen und geschäftlichen Vorteile, die Quid für Handels- und Einzelhandelsunternehmen ermöglicht – wie im Forrester TEI-Bericht 2025 zu Quid dargestellt.
8/1/25
Join Bob Goodson—Founder of Quid and co-author of Like: The Button That Changed the World—for an intimate virtual book club conversation on the hidden story behind one of the most powerful icons in digital history.
7/31/25