Evan Escobido, Global Head of Media Intelligence at Western Union, shares how his team evolved from simply reporting data to influencing brand strategy. In this session, Evan walks through how Quid helps Western Union move beyond volume and sentiment tracking to uncover what actually matters—whether it’s benchmarking media effectiveness, combining social and survey data, or helping product teams fix CX pain points.
From Reporting to Strategic Influence: Quid enabled Evan to shift from being a data provider to a cross-functional influencer—translating insight into brand reputation strategy and product experience improvements.
Voice of the Customer, Integrated: Western Union combines survey data with unsolicited social feedback in Quid to map pain points across the full customer journey—especially in complex CX scenarios like retail, app, and web touchpoints.
Customized Media Scoring Models: Using Quid, the team created a media impact score based on prominence, reach, tone, and executive presence—giving them a more meaningful metric than volume alone.
Targeted, Actionable Insights: By aligning reports with business drivers (e.g. platform innovation, employer branding, digital leadership), insights now directly inform campaign strategy and cross-team decisions.
Collaborative Buy-In: Teams helped define scoring criteria and keyword taxonomies, resulting in greater internal adoption and monthly dashboard engagement from stakeholders across product, comms, and marketing.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
OpenAI’s August 7th release of GPT-5 revealed how integrated ChatGPT has become in user workflows, prompting massive backlash to how the recent update prevented access to GPT-4o and older versions. Following a rise in complaints about broken workflows and GPT-5 falling below performance expectations, Sam Altman announced that GPT -4 access would be restored for Plus users during a live Reddit AMA one day after launch. When looking at reactions to the model’s release, it’s clear that model developers have much to learn about the psychology and expectations of human interaction with AI.
8/14/25
Turn trend noise into strategic clarity with Quid's AI-powered trend classification. Discover how to prioritize what matters and stay ahead of industry shifts.
8/12/25
Join Arianne Parisi, Global Chief Digital Officer at Kohl's, for a candid fireside chat on how data, AI, and digital leadership are transforming the retail industry.
8/6/25
Découvrez les économies de coûts et les avantages commerciaux permis par Quid pour les entreprises du commerce et de la distribution, tels que présentés par Forrester dans leur rapport TEI Quid 2025.
8/1/25
Erfahren Sie mehr über die Kosteneinsparungen und geschäftlichen Vorteile, die Quid für Handels- und Einzelhandelsunternehmen ermöglicht – wie im Forrester TEI-Bericht 2025 zu Quid dargestellt.
8/1/25
Join Bob Goodson—Founder of Quid and co-author of Like: The Button That Changed the World—for an intimate virtual book club conversation on the hidden story behind one of the most powerful icons in digital history.
7/31/25