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Western Union

How Western Union Uses Quid to Turn Insights Into Impact

Evan Escobido, Global Head of Media Intelligence at Western Union, shares how his team evolved from simply reporting data to influencing brand strategy. In this session, Evan walks through how Quid helps Western Union move beyond volume and sentiment tracking to uncover what actually matters—whether it’s benchmarking media effectiveness, combining social and survey data, or helping product teams fix CX pain points.

Key Takeaways

  • From Reporting to Strategic Influence: Quid enabled Evan to shift from being a data provider to a cross-functional influencer—translating insight into brand reputation strategy and product experience improvements.

  • Voice of the Customer, Integrated: Western Union combines survey data with unsolicited social feedback in Quid to map pain points across the full customer journey—especially in complex CX scenarios like retail, app, and web touchpoints.

  • Customized Media Scoring Models: Using Quid, the team created a media impact score based on prominence, reach, tone, and executive presence—giving them a more meaningful metric than volume alone.

  • Targeted, Actionable Insights: By aligning reports with business drivers (e.g. platform innovation, employer branding, digital leadership), insights now directly inform campaign strategy and cross-team decisions.

  • Collaborative Buy-In: Teams helped define scoring criteria and keyword taxonomies, resulting in greater internal adoption and monthly dashboard engagement from stakeholders across product, comms, and marketing.

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
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    8/14/25

    • Blog
    • Campaign Planning
    • AI
    • Crisis Management
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    • Technology and Software
  • From Fad to Forecast: Turning Trend Noise into Strategic Clarity

    Turn trend noise into strategic clarity with Quid's AI-powered trend classification. Discover how to prioritize what matters and stay ahead of industry shifts.

    8/12/25

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  • [LIVE WEBINAR] Turning Insights to Impact: A fireside chat with Arianne Parisi

    Join Arianne Parisi, Global Chief Digital Officer at Kohl's, for a candid fireside chat on how data, AI, and digital leadership are transforming the retail industry.

    8/6/25

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  • The Total Economic Impact of Quid | French

    Découvrez les économies de coûts et les avantages commerciaux permis par Quid pour les entreprises du commerce et de la distribution, tels que présentés par Forrester dans leur rapport TEI Quid 2025.

    8/1/25

    • Customer Stories
    • Blog
    • Report
    • AI
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Data science
    • Demand Planning
    • Influencer Identification
    • Marketing
    • Market Intelligence
    • Brand Health
    • Agencies
    • Merchandising
    • Trend Analysis
    • R&D
    • Technology and Software
  • Die Gesamtwirtschaftlichen Auswirkungen von Quid | Deutsch

    Erfahren Sie mehr über die Kosteneinsparungen und geschäftlichen Vorteile, die Quid für Handels- und Einzelhandelsunternehmen ermöglicht – wie im Forrester TEI-Bericht 2025 zu Quid dargestellt.

    8/1/25

    • Blog
    • Customer Stories
    • Report
    • AI
    • Agencies
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Data science
    • Demand Planning
    • Influencer Identification
    • Marketing
    • Technology and Software
  • [VIRTUAL BOOK CLUB] Like: The Button That Changed The World

    Join Bob Goodson—Founder of Quid and co-author of Like: The Button That Changed the World—for an intimate virtual book club conversation on the hidden story behind one of the most powerful icons in digital history.

    7/31/25

    • Webinar
    • Consumer insights and research
    • Marketing
    • Technology and Software