Quid Resource Library
What Is Market Intelligence?
In today’s fast-paced business landscape, the ability to act swiftly on valuable information is ...
Distinguishing Between Timely Trends and Fleeting Fads on TikTok
Many businesses seek to use trends as springboards to meaningful connections with consumers. This ...
Top 15 Metrics for Measuring Brand Awareness
Keeping track of how your brand is perceived and received is critical. And there are 15 key areas ...
How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running ...
How Brands Use Consumer Insights to Their Advantage
Brands must have a comprehensive understanding of their buyer personas and understand customer ...
What is Sentiment in Marketing? Definition & Examples
Sentiment is attached to everything, including the trillions of bits of aggregated data collected ...
15 Competitor Monitoring Tools & How They Work
In today’s cutthroat market, staying ahead means knowing your competition inside and out. Without ...
21 Competitor Analysis Tools for Social Media and SEO
Gathering competitive intelligence on your competition is essential to brand survival. Access to ...
What is Earned Media and How Does a Business Use It?
Brands need media traction; otherwise, nobody would know who they are and what they do. Before the ...
Consumer Insights: What They Are & Why They Matter
In today’s crowded marketplace, consumers aren’t short on brand choices—but they are short on ...