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Unleash Core Consumer Insights

Quid analyzes billions of data points. From the most obscure to the most obvious, we help you uncover the real-time context influencing consumer behavior. Move beyond time-consuming, legacy tools that rely on the past and see your data through the lens of the future.  

Resource Library

For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.

Resource Type
Use Cases
Industries
  • The GPT-5 Launch Conundrum: A Disconnect in Understanding Model Use and Why One Size Won’t Fit All

    OpenAI’s August 7th release of GPT-5 revealed how integrated ChatGPT has become in user workflows, prompting massive backlash to how the recent update prevented access to GPT-4o and older versions. Following a rise in complaints about broken workflows and GPT-5 falling below performance expectations, Sam Altman announced that GPT -4 access would be restored for Plus users during a live Reddit AMA one day after launch. When looking at reactions to the model’s release, it’s clear that model developers have much to learn about the psychology and expectations of human interaction with AI. 

    8/14/25

    • Blog
    • Campaign Planning
    • AI
    • Crisis Management
    • Trend Analysis
    • Technology and Software
  • From Fad to Forecast: Turning Trend Noise into Strategic Clarity

    Turn trend noise into strategic clarity with Quid's AI-powered trend classification. Discover how to prioritize what matters and stay ahead of industry shifts.

    8/12/25

    • Blog
    • Trend Analysis
    • Merchandising
    • R&D
    • Consumer Goods
    • Beauty
    • Retail and Commerce
  • The Total Economic Impact of Quid | French

    Découvrez les économies de coûts et les avantages commerciaux permis par Quid pour les entreprises du commerce et de la distribution, tels que présentés par Forrester dans leur rapport TEI Quid 2025.

    8/1/25

    • Customer Stories
    • Blog
    • Report
    • AI
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Data science
    • Demand Planning
    • Influencer Identification
    • Marketing
    • Market Intelligence
    • Brand Health
    • Agencies
    • Merchandising
    • Trend Analysis
    • R&D
    • Technology and Software
  • Die Gesamtwirtschaftlichen Auswirkungen von Quid | Deutsch

    Erfahren Sie mehr über die Kosteneinsparungen und geschäftlichen Vorteile, die Quid für Handels- und Einzelhandelsunternehmen ermöglicht – wie im Forrester TEI-Bericht 2025 zu Quid dargestellt.

    8/1/25

    • Blog
    • Customer Stories
    • Report
    • AI
    • Agencies
    • Brand Health
    • Campaign Planning
    • Communications
    • Competitive Intelligence
    • Consumer insights and research
    • Crisis Management
    • Customer experience
    • Customer Retention
    • Data science
    • Demand Planning
    • Influencer Identification
    • Marketing
    • Technology and Software
  • Back-To-School: What the Data Tells Us

    Discover how back-to-school conversations from 2023 to 2025 reveal deep emotional and economic insights for brands to connect meaningfully with families.

    7/30/25

    • Blog
    • Campaign Planning
    • Consumer insights and research
    • Customer experience
    • Demand Planning
    • Merchandising
    • Market Intelligence
    • Trend Analysis
    • Marketing
    • Consumer Goods
    • Retail and Commerce
  • Summer Food Trends 2025: From Protein Priorities to Quality Demands

    Explore the top summer 2025 food trends, from plant-based proteins to dining quality demands, and learn how consumer expectations are reshaping the food landscape.

    7/22/25

    • Blog
    • Trend Analysis
    • Merchandising
    • Market Intelligence
    • Marketing
    • Food and Beverage

Talk to Us

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